PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries.
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As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.
Are you an enterprise account-based marketer stuck in an SMB "best practices" box? It's time to break free and tackle the complexity of your needs as they include multiple products, geographies, and marketing channels.
As we asserted in our recent white paper, Humanizing the Account-Based Marketing Experience, a marketing/sales duo that doesn’t respect each other can torpedo even the best Account-Based Marketing (ABM) program. While many of today’s account-based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.
An effective ABM strategy must be humanistic — for both the company looking to roll-out account-based marketing, as well as the target market. We need to look beyond the technology, tools, and tactics used to plan and execute programs. People make purchase decisions…not accounts.
Whether you are first starting a business or you have an established name and are just looking to expand, everyone tells you that you absolutely need to know your potential customers and target markets - but there is a problem, no one really tells you how to do that. Whether you are a small company or a large corporation, research is vital for continued success no matter the level.