ABM Archives

MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year

PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries.

MRP Global Marketing Team | Sep 23, 2020 | 0 | 4 min read

Resources Webinars

Keep Your Buyer In Focus: 5 Key Pitfalls To Avoid In Enterprise-Class ABM

As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.

MRP Global Marketing Team | Jul 30, 2020 | 0 | 1 min read

Resources Webinars

Enterprise ABM: Strategies to Simplify Complexity and Drive Revenue Results

Are you an enterprise account-based marketer stuck in an SMB "best practices" box? It's time to break free and tackle the complexity of your needs as they include multiple products, geographies, and marketing channels.

MRP Global Marketing Team | Jul 22, 2020 | 0 | 1 min read

Resources Whitepapers

Collaborative ABM: Beyond Sales & Marketing Alignment

As we asserted in our recent white paper, Humanizing the Account-Based Marketing Experience, a marketing/sales duo that doesn’t respect each other can torpedo even the best Account-Based Marketing (ABM) program. While many of today’s account-based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.

MRP Global Marketing Team | Mar 30, 2020 | 0 | 1 min read

Resources Whitepapers

Humanizing The Account-Based Marketing Experience

An effective ABM strategy must be humanistic — for both the company looking to roll-out account-based marketing, as well as the target market. We need to look beyond the technology, tools, and tactics used to plan and execute programs. People make purchase decisions…not accounts.

MRP Global Marketing Team | Aug 30, 2019 | 0 | 1 min read

Blog Resources

Getting Inside Information About Your Potential Customers

Whether you are first starting a business or you have an established name and are just looking to expand, everyone tells you that you absolutely need to know your potential customers and target markets - but there is a problem, no one really tells you how to do that. Whether you are a small company or a large corporation, research is vital for continued success no matter the level.

MRP Global Marketing Team | Mar 13, 2019 | 0 | 4 min read

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Learn more about data-driven sales and marketing and how it
drives customer engagement.

MRP Prelytix Named “Best Overall Account-Based Marketing Solution” For Second Consecutive Year

Keep Your Buyer In Focus: 5 Key Pitfalls To Avoid In Enterprise-Class ABM

Enterprise ABM: Strategies to Simplify Complexity and Drive Revenue Results

Collaborative ABM: Beyond Sales & Marketing Alignment

Humanizing The Account-Based Marketing Experience

Getting Inside Information About Your Potential Customers

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Resources & Insights

Learn more about data-driven sales and marketing and how itdrives customer engagement.

Learn more about data-driven sales and marketing and how it
drives customer engagement.