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FAQs

What is Account Intelligence?
MRP Account Intelligence is an array of global insights that extend all while solving buying center focus at scale. Uniquely positioned in the market, MRP connects 1.5 trillion+ assumptive and deterministic engagement signals every month, unlocking the explicit purchase data that fuels high conversion rates for your revenue team.
What is Assumptive Account Intelligence?

We capture web content consumption across 1.5 trillion+ signals/month, tracking and cataloging assumptive engagement triggers and enrich that data with account engagement propensity, machine learning ICP fit analysis and your own first-party data.

Uniquely we track signals in 20+ languages, identifying engagement triggers that English only vendors miss. Our global clients find our intelligence even more valuable because we also track signals at the location level, identifying triggers in local markets, not globally.

What is Deterministic Account Intelligence?
These unique voice verified signals consist of direct interactions with buyers confirming their future purchase intentions. Derived from the exhaust of 10 million+ outbound calls, and 20 million+ annual email and direct mail engagements, these explicitly stated signals unlock the data that fuels high conversion rates for your revenue team.

In addition, MRP’s partnerships with two of the world’s largest B2B buyer review sites, generate 2.5 million+ monthly indicators from in-market buyers. We provide added visibility into buying behavior from over 18 million annual late-stage content engagements, derived from the consumption of in-depth brand strategy breakdowns to global CMO interviews.

What makes MRP different?
Most of the industry relies on assumptive triggers like website views, hiring trends, and top funnel content engagement which creates a TON of noise with false positives. Our downstream sources of intelligence are all about quality over quantity. Our global clients find our intelligence even more valuable because we track engagement at the location level, identifying triggers in local markets, not globally.

From early buying stages to stimulate awareness and brand familiarity, to driving specific actions to propel demand generation, MRP’s unique account intelligence prioritizes those accounts and contacts that have the highest propensity to engage and convert, leveraging digital and non-digital approaches to deliver personalized and contextually relevant messaging to your target buyers and generate qualified leads to your sales team. Fueled by engagement and powered by account intelligence, we provide ambitious brands with unique insights without the platform hassle.