Enterprise-Class Sales & Marketing Solutions
We simplify the complex, and drive revenue performance into all of our programs
Simplifying The Complexities Of ABM For Enterprise Organizations
Only when enterprise sales and marketing organizations execute their ABM strategy in the light of their reality can the magic of high performance happen. Here, MRP delivers global adoption, integration with existing multi-channel programs, shared learning, optimized target account experience, standard measurement, and global optimization.
Enterprise-Class Solutions Designed For Your Organization
Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message consistency across channels and coordinate activity priority between marketing teams seeking attention from the same audiences.
Much of ABM is not actionable by salespeople, which further hinders sales and marketing teams’ collaboration and fragments their approach to accounts. MRP proactively delivers insights and recommended actions to enterprise sales and marketing team members when certain criteria are met, giving them a roadmap for actionable follow up. Proactively sharing such insights forges a partnership with your sales teams that goes beyond just tossing leads over the fence.
An unrestricted stream of intelligence is the only means to make ABM work in the channel environment. This means a single shared data source with open lines of communication between sales and marketing, both at a partner AND vendor levels. In a fragmented and disconnected operating environment, MRP clients can optimize MDF investments, track conversion by partner and tactic, and have consistent and measureable pipeline revenue reporting.