Account-Based Sales & Marketing Solutions Purpose-Built For Enterprise Teams

Powerful Options:
Award Winning Technology, Tech-Enabled Services, and Orchestration options

Account-Based Solutions Purpose-Built To Solve Even Your Greatest Challenges

MRP is an award-winning, analyst-recognized Leader in account-based technology, tech-enabled services, and omnichannel orchestration. Purpose-built for enterprise Sales and Marketing organizations, our technology and teams of experts deliver better insights so clients can achieve stronger outcomes.

We find the signal in all the noise. MRP’s advanced account intelligence enables clients to identify, prioritize, target, and personalize account-based programs across digital and non-digital channels throughout the buyers’ journey, at global scale.

To accomplish this, we’ve developed a unique and powerful combination of account-based technology, tech-enabled services, and omnichannel orchestration capabilities on an unparalleled global scale. Regardless of your need, your geographic location, or your audience, we can blend a high-impact solution for you.

Our technology delivers advanced account intelligence, insights, enabling clients to identify, prioritize, target, and personalize account-based programs across digital and non-digital channels throughout the buyers’ journey, at scale. Our technology is powered by KX, the fastest streaming analytics solution, and when combined with our tech-enabled services and the largest selection of engagement channels, our clients produce high-impact results, even in the most challenging situations.

MRP Pretlytix® Marketing Solutions

Moving beyond multi-channel to more mature, omnichannel marketing demands advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action. To break through the noise, MRP permits marketers to control message consistency across channels and coordinate activity priority between marketing teams seeking attention from the same audiences.

MRP Prelytix® Sales Solutions

Much of ABM is not actionable by salespeople, which further hinders sales and marketing teams’ collaboration and fragments their approach to accounts. MRP proactively delivers insights and recommended actions to enterprise sales and marketing team members when certain criteria are met, giving them a roadmap for actionable follow-up. Proactively sharing such insights forges a partnership with your sales teams that goes beyond just tossing leads over the fence.

MRP Prelytix® Channel Solutions

An unrestricted stream of intelligence is the only means to make ABM work in the channel environment. This means a single shared data source with open lines of communication between sales and marketing, both at partner AND vendor levels. In a fragmented and disconnected operating environment, MRP clients can optimize MDF investments, track conversion by partner and tactic, and have consistent and measurable pipeline revenue reporting.