Account-Based Sales Solutions: Coordination and Revenue Impact

 From sales intelligence to coordinated sales and marketing plays, and even AI-driven inside sales tools, MRP’s sales solutions help spark interaction that leads to revenue traction.

Align Sales & Marketing Teams with Shared Insights

Most of ABM isn’t actionable by salespeople. Because of this, too many ABM programs serve to separate the desired sales and marketing collaboration further and fragment their approach to every target account. The greatest misconception of account-based marketing is believing that any single function is responsible for the account-based strategy. It’s not a marketing initiative. It’s not a sales initiative. It’s a strategic business initiative. Indeed, departments on the revenue-generating side of your business are your partners in converting your marketing investments into attributable revenue. Period.

Real-Time Sales Intelligence

The objective here is to provide transparency in your ABM program and create a partnership with your sales peers, rather than merely “tossing leads over the fence.” Delivering account focused engagement reports and making them viewable in the tools your sales team uses each day, MRP proactively notifies specific account owners when their account moves in positive or negative manners, giving them a roadmap for actionable follow up.

Sales and Marketing Collaboration

Our predictive customer acquisition solution brings marketing and sales execution together to form a single account-based strategy. More than alignment or a new silo of marketing activity, MRP Prelytix is purpose-built to help prioritize and coordinate all touches with each target account. This coordination and collaboration is precisely the solution to deliver consistent, high-value information to each target account. No need to train your teams on new tools or processes, MRP Prelytix connects directly to your CRM, such as Salesforce, and the tools you use. 


The Next Generation of Inside Sales 

MRP’s next gen inside sales is a global lead generation service built on an advanced platform that optimizes contactability for target account buyers using predictive analytics, machine learning and a proprietary data source of tens of millions of contacts around the globe. With global execution throughout more than 100 countries, our global tele sales reps scale target account engagement, from new outreach to triggered response based upon interactions across display, email and direct mail.

Best Practice Sales Pipeline Management » 

MRP’s global pipeline management team provides hands-on best-practice to ensure consistent, timely, and accurate disposition of every lead, everyday. Whether you consider our team to be an extension of your team or a 3rd party arbiter, MRP will help you close the process and reporting gaps necessary to maximize ROI, for both direct sales and channel partner programs.

Related Resources

MRP Named Top Performer in the Spring 2020 Account-Based Marketing Platforms Customer Success Report

MRP Named Top Performer in the Spring 2020 Account-Based Marketing Platforms Customer Success Report

MRP has been named a Top Performer in the Account-Based Marketing Platforms category for the Spring 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer testimonials, success stories, case studies, and customer videos.

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Achieve Enterprise Account-Based Marketing Performance

 The Next Evolution in Enterprise Marketing Operations

Simplifying The Complexities Of Marketing Ops For The Enterprise

Without the guided and optimized direction of consistent measurement efforts, the process of identifying, approaching, and engaging with prospects becomes an amazingly complex web of decisions. This is a natural part of enterprise distributed marketing as one’s business model is distributed so workflows are going to be complex.

While ABM may be a team sport, existing ABM solutions focus on solving the single contributor SMB reality, failing to recognize the diversification of the enterprise. By connecting the expertise and capabilities of the enterprise’s diverse workforce, MRP enables this pivot — at scale.

“In a world where marketers utilize only 58% of their martech stack’s potential, the role of the marketing operations leader becomes ever more pressing.”

– Sally Witzky, Senior Director Analyst, Gartner 

Serving Cross-Functional Relationships Across Departmental Silos

Beyond siloed capabilities, MRP provides the advanced data management technologies that can organize account-based data from contact-based systems, and can cleanse, map, and append data for deeper insights and more accurate reporting. Sourcing data from your surrounding sales and marketing systems, MRP results in reporting of these target account activities, enabling you to drill down from global results, to individual programs, to a specific target account.

With a single view of each target account across platforms and teams, marketers can target precisely, deliver personalization across channels, and measure program results accurately.

Creating A Shared View And Understanding Of Today’s B2B Buyer

We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services. It’s all under your control.