Featured Content
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Whitepaper: Integrating Email At The Core Of Your ABM Program
One of the greatest opportunities in ABM today is to integrate the insights and messaging power of B2B marketing’s most valuable communication channel: Email Marketing. Above all, email has shown…Read More -
Behind The Hype: The ABM Glossary For B2B Marketers
Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers The majority of the account based marketing (ABM) buzzwords and hype originated from the early adoption of vendors selling…Read More -
Whitepaper: Account Based Display Advertising in an ABM World
B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to…Read More
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MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
As Published by Demand Gen Report MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and…Read More Insights -
MRP Welcomes General Manager of EMEA Operations
DUBLIN--(BUSINESS WIRE)--MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe. Gavin will…Read More Insights -
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B…Read More Insights -
MRP Prelytix Named “Best Overall ABM Solution” in 2019...
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World PHILADELPHIA, Aug. 8, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has…Read More Insights -
MarTech Interview with Jaime Romero, Vice President of Global...
As published by MarTechSeries Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. Speaking with MarTech Series, Vice President…Read More Insights -
Whitepaper: Humanizing The Account Based Marketing Experience
ABM ultimately has its roots in relationship cultivation, a concept that existed long before automation. Unfortunately, the buzz around the preponderance of technologies is so loud that many marketers are…Read More -
ABM’s Potential Is Endless. But We’re Already Endangering It
As published by DemandGen Report We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the…Read More Insights -
Make Content Experiences the Epicenter of B2B Customer Engagement
B2B buyers engage with brands when the content is in the context of their needs. The quickest way to become unconnected is to shove messages that are irrelevant in the…Read More Insights -
The Real Benefits of Account-Based Marketing: Q&A with...
“Today, ABM is too often deployed as a “bolt on” tactic to demand generation. In the next 3-5 years, it will become the standard way for B2B companies to implement…Read More Insights