-
Uniting data and human intelligence to drive enterprise-class ABM
For the enterprise, the most persistent hindrance to delivering an enterprise-class customer experience in B2B has been the lack of a single source of truth for customer insights. A hallmark…Read More -
MRP Prelytix Named Top Enterprise Product for 2020
Prominent Best in Biz Awards recognizes MRP as the Silver winner in the marketing software category for second consecutive year As published by MarTech Cube, MRP Prelytix, the only enterprise-class…Read More -
Shifting the balance: How to build an Enterprise-Class ABM...
Account-based marketing (ABM) was supposed to be every B2B marketers' dream; it offered so many opportunities for targeting so powerfully. Unfortunately, actualizing this in an enterprise sales and marketing organization…Read More -
ABM Execution In The Light Of Enterprise Reality
Existing account-based marketing platforms have their roots in serving the needs of early-stage organizations. Why? Their needs are easier to solve and are within reach for an early-stage tech startup.…Read More -
MRP Prelytix Clients SAP & Juniper Networks Awarded 2020...
MRP clients SAP and Juniper Networks awarded 2020 B2B Innovator Awards by Demand Gen Report for their use of the leading ABM platform, MRP Prelytix. This week, Demand Gen…Read More -
MRP Honored With ‘Outstanding Business of the Year’...
2020 has been a tough year for all of us. But it got a little brighter this week for the folks here at MRP with the news that we've been…Read More -
Enterprise ABM: Simplify Complexity & Optimize Performance
What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs…Read More -
Simplifying The Complexities Of ABM For Enterprise Organizations
What’s Working & What To Avoid When Adopting Enterprise-Class ABM Strategies The power of account-based marketing (ABM) to deliver ROI is indisputable. Companies using ABM report at least a 10%…Read More -
MRP Prelytix Named “Best Overall Account-Based Marketing...
Prestigious Global Awards Program, MarTech Breakthrough, Recognizes Outstanding Marketing, Advertising, and Sales Technology PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based…Read More