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Predictive Analytics Boosts Effectiveness Of ABM With Channel...
As published by Channel Marketer Report Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the…Read More Insights -
Unified Account Intelligence Empowers Enterprise-Class B2B...
MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting. PHILADELPHIA,…Read More Insights -
Leader In Enterprise-Class ABM Signs On As Sponsor For B2B Sales...
MRP clients, US Bank and Oracle NetSuite, set to share resulting revenue growth and increase in market share experienced through the deployment of MRP Prelytix Philadelphia, PA - February 17,…Read More -
MRP Appoints Pierre Custeau as Senior Vice President of Product
PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product,…Read More Insights -
MRP Welcomes Senior Vice President of Global ABM
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and…Read More Insights -
MRP Prelytix recognized As Leading Enterprise Class Marketing...
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner PHILADELPHIA – December…Read More Insights -
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
As Published by Demand Gen Report MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and…Read More Insights -
MRP Welcomes General Manager of EMEA Operations
DUBLIN--(BUSINESS WIRE)--MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe. Gavin will…Read More Insights -
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B…Read More Insights