Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group
As the Ricciardi Group’s Head of Digital Strategy, Megan Creighton brings a wealth of experience in data-driven marketing and a passion for architecting strategic demand gen campaigns and processes that transform the bottom line. We asked Megan to share her views on the current state of B2B marketing and best practices when orchestrating ABM strategies.
From ordinary to extraordinary: High-impact ABM for uncertain times.
In our session featured at the MarTech Virtual Conference, Megan Creighton, Head of Digital Strategy at The Ricciardi Group, shared best practices on delivering high-impact account-based strategies that build pipeline and drive revenue.
Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem
Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.
ServiceNow Roundtable: ABM Orchestration Is Key to Transform Business Intelligence Into Sales Results
In this roundtable session, Mark Ogne, CMO at MRP sat down with Heather Rath to discuss how she and her team at ServiceNow have embraced strategic ABM to transform sales and marketing into lock-step revenue teams.
MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference
Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers
Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.
ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report
MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.
MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards
MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales, and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.
Adopting An ABM Strategy For Market-Led Growth
In this session, guest speaker Priyanka Panhale, Research Analyst at Quadrant Knowledge Solutions, will explore the crucial technological considerations surrounding synthesizing data across multiple sources, eliminating tech and people silos, and taking a collaborative approach to ABM.