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MRP Welcomes Senior Vice President of Global ABM
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and…Read More Insights -
MRP Prelytix recognized As Leading Enterprise Class Marketing...
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year - Marketing Software Category Silver Award Winner PHILADELPHIA – December…Read More Insights -
MRP Prelytix Is Designed To Power ABM Campaigns With Real-Time AI
As Published by Demand Gen Report MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and…Read More Insights -
MRP Welcomes General Manager of EMEA Operations
DUBLIN--(BUSINESS WIRE)--MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe. Gavin will…Read More Insights -
Advancing ABM’s Role As A Sales Enabler
In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B…Read More Insights -
MRP Prelytix Named “Best Overall ABM Solution” in 2019...
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World PHILADELPHIA, Aug. 8, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has…Read More Insights -
MarTech Interview with Jaime Romero, Vice President of Global...
As published by MarTechSeries Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. Speaking with MarTech Series, Vice President…Read More Insights -
Whitepaper: Humanizing The Account Based Marketing Experience
ABM ultimately has its roots in relationship cultivation, a concept that existed long before automation. Unfortunately, the buzz around the preponderance of technologies is so loud that many marketers are…Read More -
ABM’s Potential Is Endless. But We’re Already Endangering It
As published by DemandGen Report We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the…Read More Insights