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FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.

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Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to “press the flesh” in person, they’re more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.

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Uniting data and human intelligence to drive enterprise-class ABM

Uniting data and human intelligence to drive enterprise-class ABM

For the enterprise, the most persistent hindrance to delivering an enterprise-class customer experience in B2B has been the lack of a single source of truth for customer insights. A hallmark trait of the enterprise organization is its diversification, with inconsistent data spread across a wide range of applications.

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AwardsResources
MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.

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ABM Execution In The Light Of Enterprise Reality

ABM Execution In The Light Of Enterprise Reality

Existing account-based marketing platforms have their roots in serving the needs of early-stage organizations. Why? Their needs are easier to solve and are within reach for an early-stage tech startup. These VC funded platforms face tremendous pressure to create short term revenue traction and the inevitable shift to prioritize short term decisions. This pressure results in the development of channel-based, narrow silos of activity we now know as the “ABM Platform.”

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AwardsResources
MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards

MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards

This week, Demand Gen Report honored two of our customers, Jorge Granada and Tina O'Dell, as 2020 "B2B Innovators." Each year Demand Gen Report spotlights a group of B2B marketing and sales professionals who are pushing the envelope to effectively engage prospects and customers and meet their buyers' needs.B2B Innovator Awards were created to spotlight B2B executives who think outside the box to develop and foster innovative concepts and strategies that help move the overall B2B industry forward.

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