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MRP Prelytix Clients SAP & Juniper Networks Awarded 2020...
MRP clients SAP and Juniper Networks awarded 2020 B2B Innovator Awards by Demand Gen Report for their use of the leading ABM platform, MRP Prelytix. This week, Demand Gen…Read More -
MRP Honored With ‘Outstanding Business of the Year’...
2020 has been a tough year for all of us. But it got a little brighter this week for the folks here at MRP with the news that we've been…Read More -
Enterprise ABM: Simplify Complexity & Optimize Performance
What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs…Read More -
MRP Prelytix Named “Best Overall Account-Based Marketing...
Prestigious Global Awards Program, MarTech Breakthrough, Recognizes Outstanding Marketing, Advertising, and Sales Technology PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based…Read More -
B2B Marketing Bliss: Combining Intent Data With Predictive...
Marketers who rely solely on intent data or predictive analytics are missing out on valuable insights that can help simplify their ability to build ABM programs that deliver more relevant…Read More -
Keep Your Buyer In Focus: 5 Key Pitfalls To Avoid In...
As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations. Why? In their world, ABM must extend across numerous…Read More -
Enterprise ABM: Strategies to Simplify Complexity and Drive...
Are you an enterprise account-based marketer stuck in an SMB "best practices" box? It's time to break free and tackle the complexity of your needs as they include multiple products,…Read More -
Smart Selling Tools: Executive Interview with Peter Murphy,...
As published by Smart Selling Tools Q: Should selling be viewed as a buying experience and why? PETER: Enterprise B2B sales is a complex process of which the buying experience…Read More -
Simplify Your Vendor Evaluation: A Guide To The ABM New Wave...
It’s been two years since Forrester first evaluated the account-based marketing (ABM) platform market and much has changed. The recently published report, The Forrester New Wave™: ABM Platforms, Q2 2020,…Read More