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Gartner States Digital & Human Connections Will Define B2B Marketing in 2022 – MRP is One Step Ahead
MRP clients are poised to have their best year yet as analysts’ crystal ball reveals that orchestration - not simply digital-first initiatives - will hold the key to 2022 success. With the next-generation of MRP Prelytix, we’re introducing new SaaS innovations for collaboration, orchestration, and personalization that exceed predictions and move far beyond ABM market requirements scope by Gartner and others.
As 2021 comes to an end, we’re inspired and grateful for our wonderful clients and partners who continue to navigate uncertainty with grace and finesse. I would like to sincerely thank all of you who have participated and engaged with MRP, supported us, and inspired us over the past 12 months. You have helped us achieve more than we ever thought possible and created a positive impact where it matters most.
Data - and the corresponding ability to understand intent, predict action, and orchestrate omnichannel engagement - has never been more important to ABM practitioners. When it comes to driving successful enterprise ABM programs, there is no one better than MRP’s leading-edge customers. As we head into 2022, here are insights and strategies from the best in the business.
We are proud to announce that our achievements over the past year, and those of our incredible enterprise-class clients, have been recognized by the Best in Biz Award for Enterprise Product of the Year - Marketing Software. This is the second year in a row that MRP Prelytix has earned this designation, and MRP was the only company recognized in the Marketing Software category 2021.
MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform.
In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the data at their disposal to create exceptional buyer experiences that propel their businesses forward.
Attendees will be among the first to experience the latest in enterprise account-based sales and marketing innovation -- and learn how to cut through organizational complexity, marketing, and CX silos, and org charts to create stronger connections and personalized buying experiences at a global scale.
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies.
Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.