Featured Content
-
Whitepaper: Account Based Display Advertising in an ABM World
B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to…Read More White Papers -
MRP And Oracle Marketing Cloud Work Together To Advance...
MRP, a leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of…Read More Insights -
Behind The Hype: The ABM Glossary For B2B Marketers
Separate Fact from Fiction with MRP’s ABM Glossary for B2B Marketers The majority of the account based marketing (ABM) buzzwords and hype originated from the early adoption of vendors selling…Read More White Papers
-
MRP Named “Leader” in ABM by Leading European Analyst Firm...
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, today announced that Ovum, a market-leading data, research and consulting business based in the UK, named MRP Prelytix a leader…Read More Insights -
MRP Honored At The Drexel LeBow Analytics 50 Awards
MRP recognized for data analytics excellence, driving pipeline and building awareness for clients at global scale MRP, the only enterprise-class predictive ABM software, has been recognized for excellence in data analytics…Read More Insights -
MAP’s Next Chapter: Account Based Engagement Platforms
Over the past decade, the marketing automation industry has undergone massive transformation. Spending in the United States is forecast grow to 25 billion U.S. dollars in 2023 according to Forrester.…Read More Insights -
Integrating Non-Traditional Marketing Automation Tools
Marketing automation is no longer just programmed emails, administrative tasks and daily maintenance but about end-to-end marketing solutions driven by AI. Because of this, response marketing automation tools were designed…Read More Insights -
Empowering Your ABM Strategy Through Email Integration
One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing’s most valuable communication channel, email marketing. So why is it that most B2B…Read More Insights -
MRP Prelytix Launches Revolutionary ABM Waterfall Visualization
Enterprise marketers now have the power to combine data from disconnected marketing activities into a unified demand waterfall and account view. PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only…Read More Insights -
Whitepaper: Account Based Display Advertising in an ABM World
B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to…Read More White Papers -
Visualize Your Account Universe In A Waterfall View Automatically
Bringing A New Lens to The Demand management Process Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When…Read More Insights -
Using Predictive and Programmatic Together
Another one? Seriously? How many articles did you have to read about how cookie-based targeting is better than IP targeting, and IP targeting is better than cookie targeting? Maybe the…Read More Insights