-
Smart Selling Tools: Executive Interview with Peter Murphy,...
As published by Smart Selling Tools Q: Should selling be viewed as a buying experience and why? PETER: Enterprise B2B sales is a complex process of which the buying experience…Read More -
Simplify Your Vendor Evaluation: A Guide To The ABM New Wave...
It’s been two years since Forrester first evaluated the account-based marketing (ABM) platform market and much has changed. The recently published report, The Forrester New Wave™: ABM Platforms, Q2 2020,…Read More -
MRP Recognized as a “Leader” in Account-Based...
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises PHILADELPHIA, June 9, 2020 -- MRP, the only enterprise-class predictive ABM platform, today announced its placement as a Leader…Read More -
MRP Prelytix Recognized as Top Sales Tool of 2020
Honored for its capabilities empowering sales teams to target accounts PHILADELPHIA - June 02, 2020 - MRP Prelytix, the only enterprise-class predictive ABM platform, has been named a "Top…Read More -
B2B Marketing Bliss – Intent Data Meets Predictive Scoring
Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing…Read More -
MRP Releases COVID-19 Working from Home – Intent Trends Report
Covid-19 and Working From Home - Trends and market insights found in the Virtual Office, Unified Communications, and Video Conference industries PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP…Read More -
Moving Beyond Sales & Marketing Alignment
Although the sales-marketing disconnect and rivalry has certainly kept life, business, and company gossip interesting, organizations must evolve. If companies want to reap the rewards of ABM, it is critical…Read More -
MRP Named Top Performer in the Spring 2020 Account-Based...
MRP has been named a Top Performer in the Account-Based Marketing Platforms category for the Spring 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content…Read More -
Predictive Analytics Boosts Effectiveness Of ABM With Channel...
As published by Channel Marketer Report Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the…Read More