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MRPDirect™
MRP’s Direct-to-Desk Digital Surveying fast tracks your ability to gather valuable insight into your target audience needs and where they are in the buyer journey. Digital profiling and incentivised engagement, drives further demand – elevating your content into a ROI-based investment, delivering qualified leads to your sales team.
Gain immediate traction and accelerate opportunities with direct-to-desk profiling and meeting requests.
Each year we target, coordinate and execute more than 600K direct-to-desk mailers, in more than 20 languages, for hundreds of sales and marketing organizations around the globe. We’ve been doing it for more than 20 years and are, frankly, pretty good at it.
Activate customer insights.
From early buying stages to stimulate awareness and brand familiarity, to driving specific actions to propel demand generation, MRPDirect™ is powered by the leading account intelligence technology and has the ability to capture demand and drive incentivized engagement to your target accounts through direct-to-desk and digital mailers.
Stand out from the noise.
More than a one-off letter or new silo of activity, our direct mail messages offer the flexibility of form (from customized gift card mailers to high-value dimensional pieces) and the power of being and integrated component of your overall demand generation strategy.
Unique demand generation solutions.
Connecting the power of digital and offline channels to solve challenges across the entire funnel, MRP’s digital profiling fast tracks your ability to gather valuable insight into your target audience needs and where they are in the buyer journey. Value-based incentive options to drive survey response rates and digital meeting requests, elevates your program into a ROI-based investment, delivering qualified leads to your sales team.
MRPDirect™– How it works:
MRP Prelytix™ insights prioritize target accounts, segmented by vertical, industry, geography, etc.
MRP’s one-stop-shop internal creative team presents concepts and direct mailer is sent to print.
Leads respond, self-profiling with option to request a meeting.
A meeting manager follows up to confirm and schedule, prior to handoff to client.
MRPDirect key use cases.
Reignite cold leads.
Mid funnel survey engaged leads .
Accelerate MQL to SQL conversion.
