MRP and Demand Metric primary research report reveals key differentiators between high and low performers and provides a data-driven roadmap to ABM maturity and revenue impact.
Despite visible success, research shows that many companies are still hindered by poor sales/marketing alignment, difficulty developing target account personas and identifying the accounts that are likely to purchase.
The Only Enterprise Class Account-Based Sales & Marketing Platform™
For enterprise organizations that serve multiple geographies, partners, lines of business, or industries, MRP Prelytix is the only Account Based Sales and Marketing platform designed to give you control of your data, visibility into your target market, and scale in the delivery of the highest impact engagement strategy.
In its simplest form, enterprise B2B marketers are trying to break down data silos, extract insights from customer data, deliver consistent multichannel marketing messages and monitor meaningful metrics. Only by simplifying the complexity of the enterprise operating environment, can the optimization of actions and delivery of measurable revenue returns be achieved.
That’s what we do.
Achieving Enterprise ABM Success
We understand ABM. We’ve innovated and deployed account-based strategies for almost 20 years, nearly twice as long as the next oldest vendor.
We understand the enterprise environment. Today, we power more than 1,000 ABM engines into 110 countries, across 6 continents, using 8 channels and 20 languages.
Discover how our technology and services empower client sales and marketing teams to simplify the complexity of their environment using real-time predictive analytics and insights to direct, coordinate, and execute the world’s most powerful ABM programs.