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Beyond acquisition: The true cost of martech stack underutilization
This e-book will share tips, best practices, and will highlight why savvy B2B marketers don’t rely on diluted, one-size-fits-all technology. They grasp the nuances of their go-to-market strategy, recognizing both its limitations and strengths, and integrate specialized technologies as needed.
MRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue Teams
By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively prioritize budgets and resources for maximum pipeline creation in a challenging market.
Uncovering the Value of Account Intelligence: How to Harness Buying Signals Beyond Intent Data
In today’s data-driven world, “intent data” has become a buzzword that marketers are throwing around and using as their catch-all solution. The idea of capturing users’ online activities and using those signals to understand their “buying behavior” has become critical to unlocking new opportunities for growth. Enter the ability of account intelligence to reveal much more.
Harnessing Account Intelligence to Overcome B2B Marketing Challenges in Tough Economic Times
Intent data helps you to identify a customer’s purpose in looking for your brand or services. It helps marketers determine what their customers need or want. Intent data can help marketers determine who your true audience are, predict what behavior audiences will exhibit, and allow for feedback on marketing and sales efforts.
Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market
In evaluating the fourteen most significant providers in the category, Forrester recognized MRP for its impressive global coverage, the scale of signals it can leverage, and deep buying cycle analytics. Forrester elaborated on MRP’s position as an ideal fit for enterprises with a need to drive campaign execution on a global scale.
MRP Announces the Appointment of Christopher Rack As CEO
Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.
MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions
Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.
How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies
Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.
MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX
MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.
End of Year Message from MRP
As we near the end of another year, we want to thank our wonderful clients for your partnership and support. Over the past year, we have made great strides in improving our products and services, and we are committed to providing you with the best possible experience. In 2023, we will continue to focus on innovation and excellence, and we are eager to partner with you to achieve even greater success.