In the current digital environment, content syndication platforms with top-notch content have gathered sizable authority. These platforms contributed to increasing traffic and online visibility. You may quickly improve your website's presence and strengthen your brand's trustworthiness by using these content syndication platforms to publish your content.
Learn how to use content syndication within your ABM strategy. Maximize the value of your content and thought leadership to deliver real results to your account-based marketing goals. Content syndication plays a critical role in extending the reach of your thought leadership and generating ideal leads in your target account list.
B2B appointment setting can help drive leads, increase sales, and grow your business. With the right strategy and implementation, improving your b2b appointment setting success rate and seeing an increase in ROI is possible. You can automate appointment setting processes by leveraging the right technology and tools to save time and resources.
In today’s data-driven world, “intent data” has become a buzzword that marketers are throwing around and using as their catch-all solution. The idea of capturing users’ online activities and using those signals to understand their “buying behavior” has become critical to unlocking new opportunities for growth. Enter the ability of account intelligence to reveal much more.
Intent data helps you to identify a customer’s purpose in looking for your brand or services. It helps marketers determine what their customers need or want. Intent data can help marketers determine who your true audience are, predict what behavior audiences will exhibit, and allow for feedback on marketing and sales efforts.
In evaluating the fourteen most significant providers in the category, Forrester recognized MRP for its impressive global coverage, the scale of signals it can leverage, and deep buying cycle analytics. Forrester elaborated on MRP’s position as an ideal fit for enterprises with a need to drive campaign execution on a global scale.
Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.
MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions
Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.
Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.
MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.