CLIENT SUCCESS STORIES
Account Intelligence In Action.
ServiceNow
ServiceNow adopts MRP’s Account Intelligence to synchronize efforts across both field marketing and campaign teams. By leveraging MRP’s insights and orchestration capabilities, ServiceNow are able to move top-of-funnel marketing leads into mid- seamlessly, and post-funnel sales leads.
Ricciardi Group
Using MRP, The Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.
EightBar
With offices in 20+ countries around the world, EightBar is a collective of WPP talent dedicated to IBM and focused on making IBM’s brand matter, and its business perform.
Juniper Networks
While Juniper Networks’ internal data was static, showing intent at a point in time, rather than an ongoing measure of intent and of reactions to marketing, MRP allows O’Dell’s team to see responses in real time.
SAP
Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally.
LexisNexis
LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and…
Veeam Enterprise Tech Company
Veeam Software develops backup, disaster recovery, and virtualization management software for the Always-On Enterprise. Although the company’s roots are in the in the SMB space, Veeam is shifting its go…
Secureworks
Secureworks is a leading global cybersecurity company that keeps organizations safe in a digitally connected world. When Nichole Austin joined the organization as Field Marketing Manager, she took a hard look.
Unlock The Power of Account Intelligence.
“I’ve spent my career working with marketing data, and MRP Prelytix® not only stands apart for its powerful intent and predictive insights but for the team’s understanding of data management, including how to access the right data, how to ask the right questions, and how to get to the right answers. It goes beyond technical excellence to a true partnership based in making sure that each program delivers as much value as possible.”