CLIENT SUCCESS STORIES

Account Intelligence In Action.

Ricciardi Group

MRP Prelytix™ is a cornerstone for many leading B2B brands working with Ricciardi Group, particularly those who operate complex businesses across multiple geographies, languages, and buying centers. Using MRP, Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.

ServiceNow

ServiceNow adopted MRP Prelytix to leverage its analytic capabilities to synchronize efforts across both field marketing and campaign teams. By leveraging MRP’s insights and orchestration capabilities, Rath could move top-of-funnel marketing leads into mid- seamlessly and post-funnel sales leads.

Eightbar

Impressed by what it heard about MRP’s Inside Sales, IBM directed Eightbar to engage. Unlike other ‘intent data’ vendors that only leverage prospecting data gathered inside the firewall, MRP taps into account intelligence to understand the buyer journey, purchase intent, and timing. As a testament to the success of the engagement and strength of the relationship, a second Eightbar location is engaging MRP for inside sales and demand generation.

ServiceNow

ServiceNow adopts MRP’s Account Intelligence to synchronize efforts across both field marketing and campaign teams. By leveraging MRP’s insights and orchestration capabilities, ServiceNow are able to move top-of-funnel marketing leads into mid- seamlessly, and post-funnel sales leads.

Ricciardi Group

Using MRP, The Ricciardi Group’s clients can quickly and easily add data-driven ABM programs within a comprehensive digital strategy that is optimized for peak performance – all without requiring extensive software integrations or resource commitments.

EightBar

With offices in 20+ countries around the world, EightBar is a collective of WPP talent dedicated to IBM and focused on making IBM’s brand matter, and its business perform.

Juniper Networks

While Juniper Networks’ internal data was static, showing intent at a point in time, rather than an ongoing measure of intent and of reactions to marketing, MRP allows O’Dell’s team to see responses in real time.

SAP

Marketing complex solutions for multiple lines of businesses (LOBs) to customers worldwide is an ongoing challenge for SAP, an enterprise application software provider that has customers in more than 180 countries and over 21,000 partner companies globally.

LexisNexis

LexisNexis, a leader in providing essential information to help customers assess, predict, and manage risk, was looking for a way to identify a prospect’s stage along the buyer journey and…

Veeam Enterprise Tech Company

Veeam Software develops backup, disaster recovery, and virtualization management software for the Always-On Enterprise. Although the company’s roots are in the in the SMB space, Veeam is shifting its go…

Secureworks

Secureworks is a leading global cybersecurity company that keeps organizations safe in a digitally connected world. When Nichole Austin joined the organization as Field Marketing Manager, she took a hard look.

Unlock The Power of Account Intelligence.

“I’ve spent my career working with marketing data, and MRP Prelytix® not only stands apart for its powerful intent and predictive insights but for the team’s understanding of data management, including how to access the right data, how to ask the right questions, and how to get to the right answers. It goes beyond technical excellence to a true partnership based in making sure that each program delivers as much value as possible.”

Megan Creighton

Head of Digital Strategy, The Ricciardi Group