Founded as a company focused on providing net new sales opportunities for marketing and sales teams, MRP has evolved into a leading global predictive intelligence organization, combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. Alongside Kx , MRP are a division of First Derivatives plc. As a global technology provider with over 20 years of experience working with some of the world’s largest institutions, Kx technology delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, and is the driving force behind MRP Prelytix.

Our leading account based marketing platform connects insight to action so you can connect sales and marketing investment to revenue impact. Powered by Kx, the global leader in ultra-high speed data processing, we track and analyze web media and search activity and its' surrounding content, consuming these insights to trigger sales and marketing messages. In fact, we ingests multiple 3rd party streaming data sets each day. Research shows that display ads perform 700% better and email more than 400% better with actionable data.