Enterprise Channel Sales & Marketing Solutions
From demographic shifts to new buyers bolstering new types of channels, the need to manage an increasing and diverse set of partners and alliances is critical to a brand’s success.
Account-Based Solutions Across The Channel Ecosystem
According to a recent Accenture survey, 76% of CEOs agreed that current business models will be unrecognizable in the next five years – with ecosystems as the main change agent. In a fragmented and disconnected operating environment, MRP clients can optimize MDF investments, track conversion by partner and tactic, and have consistent and measurable pipeline revenue reporting. Using technology and experts, we tune and track your conversion and pipeline contribution. To achieve this, we view our solutions in three groups:
To Channel Partner Solutions
For ecosystems that cover multiple partner types, buyers, geographies, segments, and product areas, the traditional methods of partner recruitment and collaboration don’t apply anymore.
MRP operates as an account/partner-based marketing engine for clients, enabling them to identify new partners, and then engage, recruit, onboard, and educate them. Using our proprietary database with more than 117,000 reseller organizations around the globe, we help channel marketing teams benchmark the completeness of their current partner selection and manage this ecosystem with the highest level of intelligence; whether targeting competitors or fit by industry and geography.
With Channel Partner Solutions
While a minority of vendors and partners are ahead of the game, the majority still struggle to stay afloat. Battling MDF measurement and accountability issues they also struggle with performance issues and misalignment. Today, 60% of MDF are not used on a quarterly basis, perhaps spurred by the fact that 72% are not able to connect offerings to buyer needs and challenges.
MRP drives thousands of 1:1 partner marketing consultations each year. Our goal is to provide a white-glove marketing experience focused on understanding the partner’s target market, priority accounts, and annual business goals. The partner can choose to orchestrate at each stage of the buyer journey stage. Some partners have sophisticated sales and marketing teams that can implement these plans in house. In contrast, others take advantage of MRP’s end to end marketing services to drive nurture, lead generation, and other required efforts.
Through Channel Partner Solutions
True partner enablement can only happen with a prominent level of collaboration across the partner ecosystem, where data from numerous tools is made available to all levels of the organization. This is the enabling criteria to help channel marketers reassemble a precise picture of each target account, to activate powerful insights, deliver performance across channels, and achieve accurate program outcomes.
MRP is the only provider of true multi-partner ABM programs available today, and we’ve cracked to code on how you can fuel these high-impact programs. Our proven global capability delivers full-service execution of multichannel marketing programs designed to target based upon account level intent and predictive scoring, as well as renewal or competitive data. Built into our platform, we execute across 8 channels and track performance directly into your CRM.