Account-Based Marketing In Light Of The Enterprise Reality
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. Here, MRP provides the advanced data management, audience coordination, and measurement systems that deliver “real” metrics with a hierarchical view that are paramount for success.
Breaking Down Silos To Enable Intelligent Buyer Experiences
It is often difficult for enterprise marketers to balance the extent of multiple marketing functions with overall messaging consistency. Multi-geographic organizations can rarely monitor all orchestration of marketing, often generating concern that messaging is being modified in a way that is out of line with standards.
Beyond siloed capabilities, MRP delivers advanced control and real-time triggered connections between the identification of needs within a target account, activation of next best actions and the resulting delivery of high-value sales and marketing outcomes.
Enterprise-Class ABM Engagement
We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services. It’s all under your control.
Our solution is programmatic, applying insights to trigger the send of each
message and coordinate content approach with other platforms.
MRP Prelytix connects real-time streaming intent directly to triggered media selection and robust, omnichannel orchestration.