Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

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MRP Ushers in the Next Era of Enterprise ABM

MRP Ushers in the Next Era of Enterprise ABM

MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform.

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Key Steps To Humanize The B2B Experience In ABM

Key Steps To Humanize The B2B Experience In ABM

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the data at their disposal to create exceptional buyer experiences that propel their businesses forward.

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3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

3D Account-Based Marketing (ABM): How to Bring Your B2B Marketing to Life

As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies.

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MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.

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Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:

BlogResources
Overcoming Today’s Intent Data Obstacles

Overcoming Today’s Intent Data Obstacles

The Intent data industry is broken – continuing to prioritize ‘surges’ of company level intent when buying group decisions are decentralized and regionally based. But there are a handful of concrete actions that enterprise marketers can take to overcome the lack of geographic and multilingual specificity, to ultimately succeed with intent data.

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MRP Celebrates U.S. National Hispanic Heritage Month

MRP Celebrates U.S. National Hispanic Heritage Month

MRP’s workforce is key to the company’s success, and we’re proud to celebrate our employees’ diverse backgrounds and experiences, which inspire great progress and innovation. From September 15 to October 15, we’re celebrating National Hispanic Heritage Month, dedicated to recognizing the contributions of Hispanic Americans to our collective history and culture. While the event is officially commemorated in the U.S., all of our offices worldwide are participating.

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3 Data-Driven Strategies to Jump-Start ABM Success

3 Data-Driven Strategies to Jump-Start ABM Success

Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from the results of a new study conducted by MRP and Demand Metric, seems to indicate that companies should temper their expectations and extend their ROI timelines — but there is an alternative.

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Insights at the Speed of Engagement: 3 Ways to Jumpstart AI-Based ABM Today

Insights at the Speed of Engagement: 3 Ways to Jumpstart AI-Based ABM Today

Perfectionism can prevent companies from starting new ABM initiatives, according to MRP’s Pierre Custeau, who discussed the role of AI in a recent “ABM Conversations” podcast. But today, companies are better served by launching with the customer profiles they have than waiting for their data to be perfectly sanitized, he said.