In evaluating the fourteen most significant providers in the category, Forrester recognized MRP for its impressive global coverage, the scale of signals it can leverage, and deep buying cycle analytics. Forrester elaborated on MRP’s position as an ideal fit for enterprises with a need to drive campaign execution on a global scale.
Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.
Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.
Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.
MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.
As we near the end of another year, we want to thank our wonderful clients for your partnership and support. Over the past year, we have made great strides in improving our products and services, and we are committed to providing you with the best possible experience. In 2023, we will continue to focus on innovation and excellence, and we are eager to partner with you to achieve even greater success.
As the Ricciardi Group’s Head of Digital Strategy, Megan Creighton brings a wealth of experience in data-driven marketing and a passion for architecting strategic demand gen campaigns and processes that transform the bottom line. We asked Megan to share her views on the current state of B2B marketing and best practices when orchestrating ABM strategies.
In our session featured at the MarTech Virtual Conference, Megan Creighton, Head of Digital Strategy at The Ricciardi Group, shared best practices on delivering high-impact account-based strategies that build pipeline and drive revenue.
Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.
In this roundtable session, Mark Ogne, CMO at MRP sat down with Heather Rath to discuss how she and her team at ServiceNow have embraced strategic ABM to transform sales and marketing into lock-step revenue teams.