Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.

BlogResources
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers Copy

Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers Copy

Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.

BlogResources
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.

AwardsPress ReleasesResources
ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.

AwardsPress ReleasesResources
MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales, and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.

BlogResources
New Research Report: The B2B Buying Journey Is Not Linear

New Research Report: The B2B Buying Journey Is Not Linear

The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.

BlogResources
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.