Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

AwardsIn The PressPress ReleasesResources
Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market

Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market

In evaluating the fourteen most significant providers in the category, Forrester recognized MRP for its impressive global coverage, the scale of signals it can leverage, and deep buying cycle analytics. Forrester elaborated on MRP’s position as an ideal fit for enterprises with a need to drive campaign execution on a global scale.

In The PressPress ReleasesResources
White MRP logo
MRP Announces the Appointment of Christopher Rack As CEO

MRP Announces the Appointment of Christopher Rack As CEO

Chris joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients successfully navigate complex and constantly changing business environments. Chris joins MRP from DemandScience, where he served as Chief Revenue Officer, and brings a wealth of experience in growing businesses and leading teams in demand and lead generation.

In The PressPress ReleasesResources
White MRP logo
MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

MRP Positioned As The Leader in the 2023 SPARK Matrix for ABM Platforms by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named MRP a 2023 technology leader in the analysis of the global SPARK MatrixTM: Account-Based Marketing Platform market, 2023. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the third consecutive year that MRP has received a leadership position across the parameters of technology excellence and customer impact, ranking above nearly all other vendors in the Matrix.

BlogIn The PressResources
White MRP logo
How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies

How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies

Realizing that LastPass needed a solid account-based marketing (ABM) strategy to better align marketing and sales and generate more qualified engagement, Slavin partnered with MRP, an enterprise-class ABM technology and solutions provider, to innovate LastPass’s strategies.

In The PressResources
Abstract technology background with molecular structures and neural network.
MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP To Lead Enterprise Revenue Teams into the Next Era of Account-Based Strategies at #B2BMX

MRP, the leader in account-based solutions for the global enterprise, is proud to attend as a Platinum Sponsorship at the 2023 B2B Marketing Exchange (B2BMX) held February 27 through March 1 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide a view into connected ABM customer journey solutions, industry leader insights, and resources at the conference, including feedback on driving innovation in account-based sales and marketing.

BlogResources
MRP logo surrounded by colorful confetti on a blue background
End of Year Message from MRP

End of Year Message from MRP

As we near the end of another year, we want to thank our wonderful clients for your partnership and support. Over the past year, we have made great strides in improving our products and services, and we are committed to providing you with the best possible experience. In 2023, we will continue to focus on innovation and excellence, and we are eager to partner with you to achieve even greater success.

BlogResources
Illustration of 9 light bulbs connected by arrows on a light blue background, symbolizing ideas and innovation
ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group

ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group

As the Ricciardi Group’s Head of Digital Strategy, Megan Creighton brings a wealth of experience in data-driven marketing and a passion for architecting strategic demand gen campaigns and processes that transform the bottom line. We asked Megan to share her views on the current state of B2B marketing and best practices when orchestrating ABM strategies.

BlogIn The PressResources
Illustration of a woman standing in front of a large tablet displaying a robot assistant on a blue background
Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.