Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

AwardsResources
MRP Honored as Stevie® Award Winner in 2022 American Business Awards®

MRP Honored as Stevie® Award Winner in 2022 American Business Awards®

MRP, the only enterprise-class account-based sales and marketing platform, today announced that it was named the winner of a Stevie® Award in the Relationship Management Solution category in the 20th annual American Business Awards®. MRP was recognized out of more than 3,700 nominations from organizations of all sizes and in virtually every industry across a wide range of categories based on the innovation and value it offers to global enterprise marketers.

Press ReleasesResources
MRP to Showcase Enterprise Client Success & ABM Platform Innovation at Forrester B2B Summit

MRP to Showcase Enterprise Client Success & ABM Platform Innovation at Forrester B2B Summit

As a Platinum sponsor and ABM thought leader, MRP will provide attendees with access and insights into the latest strategies and technologies propelling enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP will reveal how to orchestrate and deliver meaningful, personalized buying journeys in real-time across multiple channels, geographies, and languages to drive measurable business impact.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.

BlogResources
ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

Global enterprise marketing across borders is far more complex than the translation of marketing assets or setting up a satellite office. Additional complexity resides in the market environment created by government, regulatory bodies, and other societal institutions that shape buyers' behaviors. Understanding these dynamics can help marketers work more effectively to achieve their organizations’ business objectives.

BlogResources
Multitenancy Is Foundational To Enterprise-Class ABM Success

Multitenancy Is Foundational To Enterprise-Class ABM Success

Enterprise companies whose operations span regions, languages, and lines of business need ABM capabilities that balance enterprise-wide orchestration with granular multitenant personalization. With its balanced approach, MRP was recently named a Leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, with Forrester noting, “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

Press ReleasesResources
MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions”.

BlogResources
The 3 Trends That Will Make or Break Your ABM Program This Year

The 3 Trends That Will Make or Break Your ABM Program This Year

The first quarter of 2022 is already drawing to a close, and one thing is certain: the B2B marketing environment is more complex than ever. In an attempt to keep up with changing customer needs, enterprise marketers are facing significant challenges of scale and scope. SVP of Enterprise Sales Peter Murphy, digs into the strategies and technology that allow enterprise marketers to adapt to the constantly changing business landscape that will define 2022

ResourcesWhitepapers
ABM For The Modern B2B Media Agency

ABM For The Modern B2B Media Agency

To deliver an ABM strategy in which each client executes their programs autonomously while providing an optimized target account experience, agencies need to evolve how paid media is planned and governed across campaigns and programs. Delving into the unique principles and best practices of ABM within the agency ecosystem, this report explores the intersection of an integrated ABM strategy with today’s new agency business model and how it could lead to driving more valuable demand and higher client engagement.

ResourcesWhitepapers
The Enterprise Marketers’ Guide To ABM

The Enterprise Marketers’ Guide To ABM

The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments. It also debuts an interactive RFP-building tool aligned to the unique requirements of enterprise-class organizations to ensure vendor selection serves key needs and capabilities.