Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
ABM Is A Team Sport: How Leaders Outpace the Competition

ABM Is A Team Sport: How Leaders Outpace the Competition

By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers — but some companies realize more benefits than others. And as new primary research from MRP and Demand Metric reveals, there are specific best practices that set ABM leaders apart from the pack – ones that any marketer can replicate in their own organization to boost ROI.

ResourcesWhitepapers
The State Of ABM Maturity

The State Of ABM Maturity

MRP and Demand Metric primary research report reveals key differentiators between high and low performers and provides a data-driven roadmap to ABM maturity and revenue impact. The first-ever research goes beyond basic statistics on adoption and usage to provide a clear and nuanced view of current ABM practices, as well as 10 validated steps that marketers can adopt to achieve superior performance status.

Press ReleasesResources
New Research Reveals Roadmap to Account Based Marketing Success

New Research Reveals Roadmap to Account Based Marketing Success

MRP and Demand Metric primary research report reveals key differentiators and provides a data-driven roadmap to ABM maturity and revenue impact. The in-depth study of more 1,275 marketers across four continents identifies an elite group (23%) of companies who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers.

BlogResources
Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Scott Matthews, the new CEO of MRP Prelytix, sat down with Demand Gen Report to discuss his recent appointment and the future of MRP in the B2B SaaS technology space. He also dove into how the B2B buyer experience has changed in 2021, the impact predictive data is having on ABM programs and how SaaS technology can help marketers provide value and increase revenue.

BlogResources
State Of ABM 2021: COVID-19 Impact On Enterprise Marketers

State Of ABM 2021: COVID-19 Impact On Enterprise Marketers

As the long-lasting impacts of Covid-19 will continue changing the ABM landscape, it’s imperative that marketing teams understand these changes and strive to meet buyers where they are. The research shows that the most successful companies will rethink their account profiles, increase their overall investment into ABM strategies and work to provide an omnichannel experience for prospects and clients alike.

AwardsBlogResources
It’s an ABM Hat-Trick for MRP!

It’s an ABM Hat-Trick for MRP!

It takes a lot to be the best – and even more to be the best year after year after year. At MRP, we’re committed to continual ABM innovation in service of enterprise ABM success. And we’re proud to be consistently recognized by industry analysts, experts, and leaders for our ongoing efforts, and the amazing work done by our clients on our platform every day.

AwardsPress ReleasesResources
MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

MRP Prelytix, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.

Press ReleasesResources
ABM Visionaries to Reveal Marketers’ Winning Strategies for ABM Success

ABM Visionaries to Reveal Marketers’ Winning Strategies for ABM Success

New research by Demand Metric and MRP Prelytix, the only enterprise-class predictive ABM platform, will be released during a live webinar on Wednesday, July 28, at 1 pm ET / 10am PT. Join this session and be the first to receive the insights and a personal copy of the report. Learn how an elite group of ABM programs produce significant revenue impact, and how their strategies using people, process, and technology are different from low performers, who produce negative to uncertain revenue impact.

BlogPodcastResources
The Truth Behind The Hype Of Data-Driven Marketing

The Truth Behind The Hype Of Data-Driven Marketing

The concept of data-driven marketing is grabbing more headlines than ever -- but it’s a rare company that can live up to the hype. That’s the plain-spoken truth MRP’s Pierre Custeau recently shared on the CMO Confessions podcast, where he detailed how rarely companies achieve the holy grail of truly data-driven, customer-centric marketing.