This report will share tips, best practices and use case examples of how marketers are upping their ABM game. It will highlight how ABM leaders are increasing their personalization efforts for maximum revenue generation and brand building.
In a rush to accelerate the delivery of “account-based experiences” (ABX), the platforms that support it have become a critical bottleneck, creating yet another siloed system that adds to the complexity and undermines the outcomes it is intended to improve. This whitepaper examines how marketers can break through the conjecture that account-based experiences can exist within a platform that enables linear, top-down campaigns.
To deliver an ABM strategy in which each client executes their programs autonomously while providing an optimized target account experience, agencies need to evolve how paid media is planned and governed across campaigns and programs. Delving into the unique principles and best practices of ABM within the agency ecosystem, this report explores the intersection of an integrated ABM strategy with today’s new agency business model and how it could lead to driving more valuable demand and higher client engagement.
The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments. It also debuts an interactive RFP-building tool aligned to the unique requirements of enterprise-class organizations to ensure vendor selection serves key needs and capabilities.
When in-person meetings and trade shows were the norm, restaurants, conference rooms and event halls were filled with natural conversations where salespeople learned about and responded to prospect and customer needs. Unfortunately, that's no longer the case, as Covid-19 largely eliminated in-person meetings. However, buyers still expect that same level of human-to-human (H2H) connection in the digital world, forcing companies to rethink their traditional strategies through the lens of online interactions.
In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the data at their disposal to create exceptional buyer experiences that propel their businesses forward.
This whitepaper will illustrate the challenges the enterprise faces when trying to succeed with today’s intent data, and how the next generation of intent can deliver buyer engagement in multiple languages and regions, and correlate that external learning with what they know in their sales and marketing systems.
As enterprises rush to accelerate the delivery of effective account-based marketing programs, the platforms which support it have become a critical bottleneck. Enterprise organizations have a sophisticated go-to-market approach, with specialized teams focused on products or geographies and subject matter experts who compose their ABM program development. This sophisticated go-to-market approach creates a paramount need for ABM to be actionable across all teams, driving the need for a multitenant, collaborative platform.
MRP and Demand Metric primary research report reveals key differentiators between high and low performers and provides a data-driven roadmap to ABM maturity and revenue impact. The first-ever research goes beyond basic statistics on adoption and usage to provide a clear and nuanced view of current ABM practices, as well as 10 validated steps that marketers can adopt to achieve superior performance status.
For a number of reasons, channel organizations have been laggards in automation. We estimate that over 80% of companies (in all industries) ) run their indirect sales in a silo — completely separate from sales, marketing, and other lines of business. Discover why account-based enablement can help partners achieve these more significant marketing outcomes, faster and with higher sensitivity to their budgetary requirements.