Getting Inside Information About Your Potential Customers

March 13, 2019 | Blog, Resources

Whether you are first starting a business or you have an established name and are just looking to expand, everyone tells you that you absolutely need to know your potential customers and target markets – but there is a problem, no one really tells you how to do that. Whether you are a small company or a large corporation, research is vital for continued success no matter the level.

However, potential customers may seem like they lurk in the shadows or just out of reach. There are many ways to explore them, but the most effective options tend to be through the use of big data predictive analytics and modeling. Through this approach, your sales and marketing functions can use both qualitative and quantitative research, primary and secondary sources, and data that doesn’t allow for “gut feelings” or best guesses. Instead, you get cold, hard facts that someone is interested in your product. There is still the need to turn them into marketing or sales qualified leads, but the goal post has been moved quite a bit.

But just where can you turn for this information? Here are five potential ways to get some inside information about your potential customers:

Talk To Your Current Customers

You have a wealth of information that exists in your current client base. You have to talk to them to actually get the information that they possess, however. The people that you have already contracted are the best resource because they know your service, they know your tactics, and they are accessible. Interviewing customers requires a certain amount of tact because you can glean some great insights, but they may have some walls up when it comes to answering you.

There is a great chance that you might have to incentivize the meeting and find a way to make it a win-win for everyone involved. Whatever that is for you, make sure that you get plenty of information in return.

Think Like Your Competitors

It is important to note that you have a wealth of information available online that can help you to anticipate the next moves of your competitors. Using predictive analytics, you can find out what people are searching for in your niche, which can help you predict product expansion. By researching or looking at case studies that your competitors have published or looked at on their own, you might be able to figure out their prospects.

When you figure out just what your competition is doing, then you can do some research on your own to figure out if it is a likely area for you to expand into or if you can go in a different direction to make yourself an industry leader in that particular service or product.

Check On Your Mentions

“Checking your mentions” might sound like something an influencer would do, but they are actually onto something. Setting up alerts or just actively monitoring your social media accounts can be extremely beneficial in finding your potential customers and figuring out what really matters to them.

By monitoring your mentions, you will be able to look at what people want, what their interests are, and what they are doing online. Depending on your industry, this information cannot be more valuable at helping you to target your potential customers. Still, this is a full-time job for someone without the use of a tool that can pull your mentions into one easy place.

Put it upon your teams to monitor key trends and target potential customers you need to meet your sales goals.

Keep On Top Of Your Web Analytics

While we are talking about the data that you need to get information about your potential customers, web analytics is a treasure trove. There are some key things you need to cull from this information, however. Make sure to look at the data and then ask yourself the following questions:

  • What keywords did people use to find you?
  • How long did someone stay on your website? What did they do while they were there?
  • Where are people coming from?
  • What content do most people engage with for the longest periods of time?
  • What do these patterns tell you?

You can use this information to then create website and landing page content, marketing campaigns, and seal the deal with potential customers. With this information, you should easily be able to think like your potential customers and know how to target them.

With the technology from MRP, you have the chance to understand your targeted clients better, see why they need your products or services, and even how to connect with them. To find out more about services, connect with us today.

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