Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group

ABM Orchestration Best Practices – Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group

As the Ricciardi Group’s Head of Digital Strategy, Megan Creighton brings a wealth of experience in data-driven marketing and a passion for architecting strategic demand gen campaigns and processes that transform the bottom line. We asked Megan to share her views on the current state of B2B marketing and best practices when orchestrating ABM strategies.

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Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Conversational marketing is fast becoming a core offering for enterprise ABM marketers – but scaling the nuance and complexity of a human-to-human dialogue takes more than a chatbot app. Comprehensive orchestration across the enterprise, accelerated by the power of artificial intelligence (AI), is a must to achieve real-time conversations that are satisfying and effective.

BlogResources
MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.

BlogResources
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.

BlogResources
New Research Report: The B2B Buying Journey Is Not Linear

New Research Report: The B2B Buying Journey Is Not Linear

The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.

BlogResources
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

BlogResources
How to Accelerate ABM Impact Within the Enterprise

How to Accelerate ABM Impact Within the Enterprise

The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.