Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Collaborative ABM for the enterprise: One interface doesn’t fit all

Collaborative ABM for the enterprise: One interface doesn’t fit all

Enterprise organizations have a sophisticated go-to-market approach, with specialized teams focused on products or geographies and subject matter experts who compose their ABM program development. The problem is that when each organization chooses its own ABM approach and technology, costs explode and teams battle their peers for business, causing anarchy within the organization and sowing confusion among target accounts.

BlogResources
Didn’t your buyer already tell you what they needed?

Didn’t your buyer already tell you what they needed?

Knowing who to prioritize and what will compel them to take action are really two pieces of the same puzzle. But in the quest for an ABM program that takes full advantage of personalization and relevance, marketers often make the critical mistake of viewing intent data and predictive analytics as separate and distinct.

Blog
An Open Letter From Our New CEO

An Open Letter From Our New CEO

While I am in my first days at MRP, it’s abundantly clear that our team members and their advocacy of our clients have created a powerful alliance. It’s this advocacy that’s blessed us with so many great clients. Also, it’s this advocacy that’s fueled decades of technology innovation, resulting in countless awards and fantastic recognition by top analysts, recognition as being the Leader in our field.

BlogPress Releases
MRP Announces New CEO

MRP Announces New CEO

MRP Prelytix™, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC.

BlogPress Releases
FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.

BlogResources
Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to “press the flesh” in person, they’re more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.