Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

MRP Brings Enterprise ABM Innovation & Best Practices to MarTech® Conference

Virtual mainstage session with ABM expert practitioner Megan Creighton from Ricciardi Group will reveal the high-impact account-based strategies that build pipeline and drive revenue. This highlight presentation draws on Megan’s expertise in data-driven marketing to provide concrete best practices for using predictive account intelligence to respond in the moment to buyer and account journey.

BlogResources
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers Copy

Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers Copy

Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.

BlogResources
Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Bridging Global ABM Initiatives Across The Divides Of Regional Teams & Buying Centers

Now more than ever, business at an enterprise scale is global, bringing new challenges and complexities for B2B marketers as well as new opportunities. Account-based marketing (ABM) can successfully drive global sales – but only if the right capabilities and processes are in place to support an orchestrated multinational effort.

BlogResources
New Research Report: The B2B Buying Journey Is Not Linear

New Research Report: The B2B Buying Journey Is Not Linear

The report describes how ABM leaders have adapted to new buying behaviors such as “looping” to repeat or update steps of the evaluation process; using multiple digital channels simultaneously for research; and conducting the vast majority of research independently – vendor sales rep meetings make up only 17% of buying groups’ time, Gartner found.

BlogResources
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

BlogResources
How to Accelerate ABM Impact Within the Enterprise

How to Accelerate ABM Impact Within the Enterprise

The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.

BlogResources
ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

Global enterprise marketing across borders is far more complex than the translation of marketing assets or setting up a satellite office. Additional complexity resides in the market environment created by government, regulatory bodies, and other societal institutions that shape buyers' behaviors. Understanding these dynamics can help marketers work more effectively to achieve their organizations’ business objectives.

BlogResources
Multitenancy Is Foundational To Enterprise-Class ABM Success

Multitenancy Is Foundational To Enterprise-Class ABM Success

Enterprise companies whose operations span regions, languages, and lines of business need ABM capabilities that balance enterprise-wide orchestration with granular multitenant personalization. With its balanced approach, MRP was recently named a Leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, with Forrester noting, “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”