Attendees will be among the first to experience the latest in enterprise account-based sales and marketing innovation -- and learn how to cut through organizational complexity, marketing, and CX silos, and org charts to create stronger connections and personalized buying experiences at a global scale.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
As we increasingly run our work and personal lives online, B2B relationships and connections have entered a new hybrid dimension. Account-Based Marketing (ABM) can help deliver relevant messaging amidst changing conditions and locations — but only if companies match new workplace complexities with new dimensions of technology that harness quality data, predictive insights, and real-time synergies.
MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:
The Intent data industry is broken – continuing to prioritize ‘surges’ of company level intent when buying group decisions are decentralized and regionally based. But there are a handful of concrete actions that enterprise marketers can take to overcome the lack of geographic and multilingual specificity, to ultimately succeed with intent data.
MRP’s workforce is key to the company’s success, and we’re proud to celebrate our employees’ diverse backgrounds and experiences, which inspire great progress and innovation. From September 15 to October 15, we’re celebrating National Hispanic Heritage Month, dedicated to recognizing the contributions of Hispanic Americans to our collective history and culture. While the event is officially commemorated in the U.S., all of our offices worldwide are participating.
Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from the results of a new study conducted by MRP and Demand Metric, seems to indicate that companies should temper their expectations and extend their ROI timelines — but there is an alternative.
Perfectionism can prevent companies from starting new ABM initiatives, according to MRP’s Pierre Custeau, who discussed the role of AI in a recent “ABM Conversations” podcast. But today, companies are better served by launching with the customer profiles they have than waiting for their data to be perfectly sanitized, he said.
By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers — but some companies realize more benefits than others. And as new primary research from MRP and Demand Metric reveals, there are specific best practices that set ABM leaders apart from the pack – ones that any marketer can replicate in their own organization to boost ROI.
Scott Matthews, the new CEO of MRP Prelytix, sat down with Demand Gen Report to discuss his recent appointment and the future of MRP in the B2B SaaS technology space. He also dove into how the B2B buyer experience has changed in 2021, the impact predictive data is having on ABM programs and how SaaS technology can help marketers provide value and increase revenue.
As the long-lasting impacts of Covid-19 will continue changing the ABM landscape, it’s imperative that marketing teams understand these changes and strive to meet buyers where they are. The research shows that the most successful companies will rethink their account profiles, increase their overall investment into ABM strategies and work to provide an omnichannel experience for prospects and clients alike.