Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Q&A With MRP’s Mark Ogne: Tackling The Challenges of Controlling Multi-Channel Messaging

Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

BlogResources
How to Accelerate ABM Impact Within the Enterprise

How to Accelerate ABM Impact Within the Enterprise

The most mature account-based orchestrations are adaptive, understanding a target’s changing needs, aligning content to those desires, and delivering personalized experiences consistently across multiple channels. This demands a new approach to data management, better use of intent and predictive insights, and fully synchronized orchestration.

BlogResources
Personalization Must Be Multi-Dimensional And Omnichannel

Personalization Must Be Multi-Dimensional And Omnichannel

Enterprise companies must align with customers not only through the content of their campaigns, but by delivering in the right channels at the right time, in concert with teams across the global enterprise. For companies operating at enterprise scale, relying on isolated data signals can lead to inaccurate insights – and when repeated in siloed teams, redundant and irrelevant messaging can result.

BlogResources
ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

ABM Platform Capabilities Must Reflect The Global Reality Of The Enterprise

Global enterprise marketing across borders is far more complex than the translation of marketing assets or setting up a satellite office. Additional complexity resides in the market environment created by government, regulatory bodies, and other societal institutions that shape buyers' behaviors. Understanding these dynamics can help marketers work more effectively to achieve their organizations’ business objectives.

BlogResources
Multitenancy Is Foundational To Enterprise-Class ABM Success

Multitenancy Is Foundational To Enterprise-Class ABM Success

Enterprise companies whose operations span regions, languages, and lines of business need ABM capabilities that balance enterprise-wide orchestration with granular multitenant personalization. With its balanced approach, MRP was recently named a Leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, with Forrester noting, “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”

BlogResources
The 3 Trends That Will Make or Break Your ABM Program This Year

The 3 Trends That Will Make or Break Your ABM Program This Year

The first quarter of 2022 is already drawing to a close, and one thing is certain: the B2B marketing environment is more complex than ever. In an attempt to keep up with changing customer needs, enterprise marketers are facing significant challenges of scale and scope. SVP of Enterprise Sales Peter Murphy, digs into the strategies and technology that allow enterprise marketers to adapt to the constantly changing business landscape that will define 2022

BlogResources
Top Analyst Firm: Data, Insights & Orchestration Are Required for ABM

Top Analyst Firm: Data, Insights & Orchestration Are Required for ABM

Forrester Research New Tech report finds that ABM “has evolved into a strategy comprising a range of people, processes, and technologies” and recognizes MRP in the late stage maturity and ABM platform segments. In an overview of 26 vendors designated as “emerging” by Forrester, MRP received a “Late Stage” designation based on its revenue, funding, and headcount. Forrester also listed MRP’s vertical market focus in the technology, financial services, and business services sectors.

BlogResources
Celebrate Black History Month with MRP!

Celebrate Black History Month with MRP!

Black History Month is an annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history originally established as a week-long celebration in 1926 by Carter G. Woodson, founder of the Association for the Study of African American Life and History. MRP will be joining this historic celebration the entire month of February through various programming that includes weekly employee spotlights recognizing Black MRP employees for their excellence.

BlogResources
MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

MRP Invites Enterprise Marketers to Level Up for ABM Success in 2022 at #B2BMX

Constant adaptation is the new normal for 2022, and B2B leaders recognize that ABM is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2BMX conference, which will be held Feb. 28 - March 2 in Scottsdale, Arizona.