In this session, guest speaker Priyanka Panhale, Research Analyst at Quadrant Knowledge Solutions, will explore the crucial technological considerations surrounding synthesizing data across multiple sources, eliminating tech and people silos, and taking a collaborative approach to ABM.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
As every B2B professional knows, your decisions are only as good as your data. Learn how to trust in data again with a deeper understanding of intent, AI/machine learning, and predictive analytics. Join MRP’s CMO Mark Ogne as he shares an insider’s view into a more informed, more connected, more contextual world of account-based intelligence.
Join MRP thought leaders online during the B2B Summit’s Digital Experience as they expose the myths of ABM – and share five enabling criteria for ABM success, plus foundational elements of success for enterprise organizations like Dell Technologies, Oracle, and SAP.
In this session, guest speaker Malachi Threadgill, Principal Analyst at Forrester Research, will discuss why Enterprises need to look at ABM platform capabilities from a different lens and key considerations around data management, insights, and true omnichannel orchestration.
Roadmap To Revenue - Strategies To Accelerate ABM Success: Join an elite panel of ABM experts as they share a detailed roadmap to ABM success based on proprietary research — with insights from over 1,200 study participants across 5 continents.
MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:
With traditional models turned permanently on their heads, enterprise marketers must be savvy about which strategies can help achieve these goals and which inadvertently distance and disconnect them from high-value accounts and customers. This session will explore five winning ABM strategies — distilled from case studies, proven best practices and data — to equip enterprise marketers with the information needed for success.
Featuring insights from MRP’s chief technology officer, Pierre Custeau, and senior vice-president of enterprise sales EMEA/APAC, Ajay Subherwal, The Drum has recently joined forces with MRP to address why the sophisticated go-to-market approach of the enterprise creates a paramount need for ABM to be actionable across all teams and to empower experts within each team to contribute their knowledge.
Enterprises aren't just bigger startups; they generally have a more complex go-to-market strategy that involves multiple divisions or product groups who communicate to their audiences through numerous channels in several languages. So why are Enterprise marketers still getting their ABM "best-practice" from vendors who cater to startups and mid-tier organizations? Demand Metric and MRP recently partnered to understand what Enterprise marketers REALLY need to know if they want to succeed. We're ready to set the record straight and debunk myths about executing ABM at scale.
As the debate over account-based marketing “best practices” rages on, perhaps the biggest struggle lies with enterprise-class marketing and sales organizations.