Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

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Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:

ResourcesWebinars
Collaborative ABM

Collaborative ABM

Featuring insights from MRP’s chief technology officer, Pierre Custeau, and senior vice-president of enterprise sales EMEA/APAC, Ajay Subherwal, The Drum has recently joined forces with MRP to address why the sophisticated go-to-market approach of the enterprise creates a paramount need for ABM to be actionable across all teams and to empower experts within each team to contribute their knowledge.

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Enterprise ABM: Capabilities Necessary To Drive Revenue Impact

Enterprise ABM: Capabilities Necessary To Drive Revenue Impact

Enterprises aren't just bigger startups; they generally have a more complex go-to-market strategy that involves multiple divisions or product groups who communicate to their audiences through numerous channels in several languages. So why are Enterprise marketers still getting their ABM "best-practice" from vendors who cater to startups and mid-tier organizations? Demand Metric and MRP recently partnered to understand what Enterprise marketers REALLY need to know if they want to succeed. We're ready to set the record straight and debunk myths about executing ABM at scale.

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B2B Marketing Bliss – Intent Data Meets Predictive Scoring

B2B Marketing Bliss – Intent Data Meets Predictive Scoring

Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives

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Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

ResourcesWebinars
Avoiding ABM Silos Among Data Points To Trigger Action

Avoiding ABM Silos Among Data Points To Trigger Action

In a response to Andrew Gaffney’s video titled: The Data Points For Engaging B2B Buyers, MRP’s CMO Jim Regan spotlights the challenges marketers face when trying to organize all the different data sources — which include activity data, signal data, intent data, data acquisition and engagement. He also discusses how to avoid creating silos among all these different data categories and how to get them all into one platform that can trigger action.