Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

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Activating Enterprise ABM To Reach Peak Performance

Activating Enterprise ABM To Reach Peak Performance

Enterprise organizations are inherently global; they tend to have multiple product lines, serve multiple geographics and languages. Yet when each part of the business chooses its own ABM approach and technology solution, costs explode and teams battle their peers for business, causing anarchy within the organization and sowing confusion among target accounts. The danger is that everyone ends up competing for resources; and too often those resources are poorly allocated when it comes to supporting the overall business strategy, which requires having a comprehensive view of what’s happening.

| May 17, 2021 | 0 | 4 min read

ResourcesWebinars
Collaborative ABM

Collaborative ABM

Featuring insights from MRP’s chief technology officer, Pierre Custeau, and senior vice-president of enterprise sales EMEA/APAC, Ajay Subherwal, The Drum has recently joined forces with MRP to address why the sophisticated go-to-market approach of the enterprise creates a paramount need for ABM to be actionable across all teams and to empower experts within each team to contribute their knowledge.

| May 5, 2021 | 0 | 2 min read

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B2B Marketing Bliss – Intent Data Meets Predictive Scoring

B2B Marketing Bliss – Intent Data Meets Predictive Scoring

Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives

| May 13, 2020 | 0 | 1 min read

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Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

| Oct 19, 2018 | 0 | 1 min read

ResourcesWebinars
Avoiding ABM Silos Among Data Points To Trigger Action

Avoiding ABM Silos Among Data Points To Trigger Action

In a response to Andrew Gaffney’s video titled: The Data Points For Engaging B2B Buyers, MRP’s CMO Jim Regan spotlights the challenges marketers face when trying to organize all the different data sources — which include activity data, signal data, intent data, data acquisition and engagement. He also discusses how to avoid creating silos among all these different data categories and how to get them all into one platform that can trigger action.

| Aug 16, 2018 | 0 | 1 min read

ResourcesWebinars
MRP and Forrester Discuss Qualities of ABM Leaders

MRP and Forrester Discuss Qualities of ABM Leaders

Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.

| Jul 3, 2018 | 0 | 1 min read