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Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals...
AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying…Read More -
Insights to Action – Scale Account Based Marketing Success
Join us as Jim Regan, CMO and Co-Founder of MRP, discusses how Account Based Marketing and Predictive Analytics are converging to deliver actionable triggers that transform your customers’ experiences forever.…Read More -
Avoiding ABM Silos Among Data Points To Trigger Action
As published by ABM in Action, In a response to Andrew Gaffney’s video titled: The Data Points For Engaging B2B Buyers, MRP’s CMO Jim Regan spotlights the challenges marketers face…Read More -
MRP and Forrester Discuss Qualities of ABM Leaders
Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial…Read More -
Optimizing Visibility and Lead Conversion in the Channel
According to the 2018 Channel Marketing Report, the top challenges facing channel leaders are: • Visibility around MDF spend and ROI • Trouble optimizing MDF spend • Overall poor channel…Read More -
How Artificial Intelligence Powers Next Generation Inside Sales
Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale. Join MRP and SiriusDecisions in…Read More -
How to use Artificial Intelligence in Sales and Marketing
Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results…Read More -
The Evolution of Demand Generation: The Digital River Story
The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways…Read More -
Forrester and MRP talk Artificial Intelligence: “A Look Ahead:...
Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to…Read More