Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

ResourcesWebinars
Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies

Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies

As every B2B professional knows, your decisions are only as good as your data. Learn how to trust in data again with a deeper understanding of intent, AI/machine learning, and predictive analytics. Join MRP’s CMO Mark Ogne as he shares an insider’s view into a more informed, more connected, more contextual world of account-based intelligence.

BlogResourcesWebinars
Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

Join Demand Gen Report & MRP for a Step-by-Step Guide to Fueling Enterprise ABM Success

MRP will join Demand Gen Report managing editor Kelly Lindenau to reveal these key strategies for success and recommended steps for implementation on Thursday, November 4, at 1 pm ET, in a webinar titled “Roadmap To Revenue: Proven Strategies To Accelerate ABM Success.” The interactive virtual event, which is part of Demand Gen Report’s Strategy and Planning Series 2021 #SPS2021, arms enterprise marketers with concrete insights into:

ResourcesWebinars
Collaborative ABM

Collaborative ABM

Featuring insights from MRP’s chief technology officer, Pierre Custeau, and senior vice-president of enterprise sales EMEA/APAC, Ajay Subherwal, The Drum has recently joined forces with MRP to address why the sophisticated go-to-market approach of the enterprise creates a paramount need for ABM to be actionable across all teams and to empower experts within each team to contribute their knowledge.

ResourcesWebinars
Enterprise ABM: Capabilities Necessary To Drive Revenue Impact

Enterprise ABM: Capabilities Necessary To Drive Revenue Impact

Enterprises aren't just bigger startups; they generally have a more complex go-to-market strategy that involves multiple divisions or product groups who communicate to their audiences through numerous channels in several languages. So why are Enterprise marketers still getting their ABM "best-practice" from vendors who cater to startups and mid-tier organizations? Demand Metric and MRP recently partnered to understand what Enterprise marketers REALLY need to know if they want to succeed. We're ready to set the record straight and debunk myths about executing ABM at scale.