Pipeline Control and Optimization
For marketing teams to demonstrate ROI and budget responsibility, the response actions and tracking of opportunities through the sales cycle is a top priority, but a persistent challenge for many organizations. MRP solves this issue on a global basis for many of the worlds largest sales and marketing organizations. Combining proprietary technology with operational specialists, we ensure that each qualified opportunity not only makes it’s way to the right salesperson or partner, but also that each follow up action occurs, is recorded and tracked properly in your CRM.
Find That “Needle In The Haystack” »
We apply advanced predictive analytics to identify and prioritize the highest value opportunities and help you track them through to completion. When your sales team is aware of the accounts that are in an active buying position, what they’re researching and where they are in the buyer’s journey, they’ll know that they’re working on a “must win” deal before they ever pick up the phone or send an email. They’ll know not only who to target, but how to engage with them.
Acquire New Customers Faster »
In an account-based sales and marketing environment, lead management and routing often requires different processes and actions. To gain the full picture of target account engagement, leads are evaluated against demand unit role fit and passed to the sales team with a deeper contextual description. To maximize sales engagement potential, we wrap target account leads with a full picture of other recent leads, sales and marketing response trends across all channels and topics of interest demonstrated across the account. This way they’ll engage more quickly, have better conversations and convert opportunities to pipeline revenue faster.
Increase Sales Pipeline Velocity»
MRP pipeline management services will keep you one step ahead of your target accounts and buyers within those accounts. Applying visibility into target account interest and how they evolve throughout the buyer’s journey, we enable your team to act with certainty, armed with the knowledge of needs at each stage of decision, as well as topics of interest. Combining this insight with best practice recommendations on next actions and within the context of prior wins, MRP will help you pull accounts through your pipeline faster!
Inform Your Marketing Strategy»
Analyze the movement of your target accounts and measure conversion rate by tactics, segment, region, and sales resources, to continuously make your next actions smarter and more valuable. MRP lead navigators are expert operational professionals and provide the deep learning expertise you can use to shift marketing mix and strategic focus.
Related Resources
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Pipeline Velocity: What is it and How do I Track it?
This introductory post on the concept of pipeline velocity is going to be one in a series in which we incorporate insights from MRP’s data scientist, Cary Correia, in order…Read More Insights -
B2B Marketing Doesn’t Have To Mean “Boring-to-Boring”
Account-based marketing (ABM) can transform your customer’s experience from traditional to extraordinary. Technologies such as predictive analytics, machine learning and AI help marketers make better predictions, smarter decisions, and increase…Read More Insights -
Use Predictive Marketing to Deliver ABM Throughout the Funnel
As we work on applying ABM principles throughout our internal pipeline, a big challenge is finding the right mix of tactics to continue engaging a prospect organization’s buying center without…Read More Insights