Pipeline Management: Connect Investment to Revenue
Increasing the predictability, conversion and flow of marketing qualified leads to
sales qualified status, our pipeline management solutions are essential.
Pipeline Control and Optimization
For marketing teams to demonstrate ROI and budget responsibility, the response actions and tracking of opportunities through the sales cycle is a top priority, but a persistent challenge for many organizations. MRP solves this issue on a global basis for many of the world’s largest sales and marketing organizations. Combining proprietary technology with operational specialists, we ensure that each qualified opportunity not only makes it’s way to the right salesperson or partner, but also that each follow-up action occurs, is recorded and tracked properly in your CRM.
Find That “Needle In The Haystack” »
We apply advanced predictive analytics to identify and prioritize the highest value opportunities and help you track them through to completion. When your sales team is aware of the accounts that are in an active buying position, what they’re researching and where they are in the buyer’s journey, they’ll know not only who to target, but how to engage with them.
Optimizing Visibility And Lead Conversion In Sales Pipelines
To maximize sales engagement potential, we wrap target account leads with a full picture of other recent leads, sales and marketing response trends across all channels, and topics of interest demonstrated across the account. This way they’ll engage more quickly, have better conversations and convert opportunities to pipeline revenue faster.
Increase Sales Pipeline Velocity»
MRP pipeline management services will keep you one step ahead of your target accounts and buyers within those accounts. Applying visibility into target account interest and how they evolve throughout the buyer’s journey, we enable your team to act with certainty, armed with the knowledge of needs at each stage of decision, as well as topics of interest.
Inform Your Marketing Strategy»
Analyze the movement of your target accounts and measure conversion rate by tactics, segment, region, and sales resources, to continuously make your next actions smarter and more valuable. MRP lead navigators are expert operational professionals and provide the deep learning expertise you can use to shift marketing mix and strategic focus.
Related Resources
4 Things To Look For When Sourcing A Content Syndication Partner
When selected rationally, a content syndication partner can provide your business with not only the knowledge to extend the content reach of your organization, but to garner greater insights and refine your go-to-market strategy. But while most publishers and account-based marketing (ABM) providers offering content syndication platforms claim leads are generated from within their ecosystem, it is much more likely they create spam, unfortunately undermining your content, lead quality and other assets.
Speed Force: Providing complex analytics at lightning speed
How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do for marketing in the next 12–24 months, the reality of how AI is already working in marketing today is often under-recognized. While it’s mostly about the data, one other factor that we should focus on with algorithmic marketing of any kind is the exponentially accelerating speed at which these functions operate.
Is Your ABM Platform As Enterprise As You Are?
Existing account-based marketing (ABM) platforms have their roots in serving the needs of early-stage organizations. While this can be construed as a natural state of development for the VC backed, minimal viable product focused tech startup, the short-term decisions based upon speed to market, have resulted in the development of channel based, narrow silos of activity.