Pipeline Management: Connect Investment to Revenue
Increasing the predictability, conversion and flow of marketing qualified leads to
sales qualified status, our pipeline management solutions are essential.
Pipeline Control and Optimization
For marketing teams to demonstrate ROI and budget responsibility, the response actions and tracking of opportunities through the sales cycle is a top priority, but a persistent challenge for many organizations. MRP solves this issue on a global basis for many of the world’s largest sales and marketing organizations. Combining proprietary technology with operational specialists, we ensure that each qualified opportunity not only makes it’s way to the right salesperson or partner, but also that each follow-up action occurs, is recorded and tracked properly in your CRM.
We apply advanced predictive analytics to identify and prioritize the highest value opportunities and help you track them through to completion. When your sales team is aware of the accounts that are in an active buying position, what they’re researching and where they are in the buyer’s journey, they’ll know not only who to target, but how to engage with them.
Optimizing Visibility And Lead Conversion In Sales Pipelines
To maximize sales engagement potential, we wrap target account leads with a full picture of other recent leads, sales and marketing response trends across all channels, and topics of interest demonstrated across the account. This way they’ll engage more quickly, have better conversations and convert opportunities to pipeline revenue faster.
MRP pipeline management services will keep you one step ahead of your target accounts and buyers within those accounts. Applying visibility into target account interest and how they evolve throughout the buyer’s journey, we enable your team to act with certainty, armed with the knowledge of needs at each stage of decision, as well as topics of interest.
Analyze the movement of your target accounts and measure conversion rate by tactics, segment, region, and sales resources, to continuously make your next actions smarter and more valuable. MRP lead navigators are expert operational professionals and provide the deep learning expertise you can use to shift marketing mix and strategic focus.
Can Artificial Intelligence (AI) really foster human connections within marketing and sales? When done right, yes it can. AI can help brands accurately understand their customers and determine what experience to deliver based on the traits it considers most predictive. AI can truly see customers for what they need in that very moment and direct you in evaluating and deploying the correct solution, within the precise channel, and the right personalized touchpoint—all in real-time and all at scale. What is that if not more human than even the best of the best human marketers?
You used all the best marketing practices possible to find your sales qualified leads, ran successful campaigns with innovative and exciting methods, and did all that your team could to reach your ideal candidates, why aren’t you having more success? This is a question that many will ask themselves as they restructure or emerge from a quarter with less than impressive sales.
For too long, businesses have been sending one-size-fits-all emails that throw everything at the wall instead of personalizing their approaches to those emails. Consumers have become somewhat immune to this tactic, relegating many emails we send to the spam folder or the trash bin. Now, marketers need to leverage email personalization and automation to make an impact with the emails they send.