The Next Generation of Inside Sales

The power of real-time streaming predictive analytics directly

connected to our global inside sales resources.

Direct Customer Engagement as a Service

MRP Next Generation Inside Sales is your always on, evergreen engine for target account buyer engagement. In this environment, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets. Our expert inside sales capabilities can be integrated as tightly as you like. Whether a source of leads or qualifier of leads, our team can be your newest ABM channel. Combined with display, email and direct mail, this powerful orchestration scenario delivers control, predictability and scale to your ABM program.

Programmatic ABM Buyer Engagement

Our expert team of global BDRs make more than a million outbound calls per month. Native speakers of multiple languages, we scale outcomes for our clients. An expansive research project found MRP Prelytix-informed leads to be 197% more likely to convert to opportunities, and the deals were 208% larger than non-MRP Prelytix-informed opportunities.

Triggered Outreach Based On Engagement​

MRP Prelytix and Next Generation Inside Sales bring together two of the most powerful tools necessary to ensure the most important accounts, showing the strongest level of interest, do not fall through the cracks. Applying AI and machine learning techniques, our platform dynamically identifies the calling queue for each rep based upon the contactability of each target account buyer. We leave nothing to guesswork. Because of this, sales acceptance of each lead is enormous, especially when compared to other lead gen tactics.

Improving Sales Performance

The reality is that fewer than 1% of leads typically become sales qualified. With this history, most organizations struggle to realize the value of most leads because few are ever even followed up upon. Our goal is to help you break through this paradigm and deliver more leads that your sales team will find actionable and of value. Improving the conversion of leads from marketing qualified to sales qualified is an issue we have solved for clients for nearly 20 years. Our global team of inside sales executives partner with your team to gain a deep understanding of your products and solutions, in order to deliver BANT qualified opportunities to your sales team.

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It’s an ABM Hat-Trick for MRP!

It takes a lot to be the best – and even more to be the best year after year after year. At MRP, we’re committed to continual ABM innovation in service of enterprise ABM success. And we’re proud to be consistently recognized by industry analysts, experts, and leaders for our ongoing efforts, and the amazing work done by our clients on our platform every day.

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MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

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MRP Prelytix, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.

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MRP Prelytix Named Top Enterprise Product for 2020

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MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.

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