Achieve Enterprise Account-Based Marketing Performance

Simplifying The Complexities Of ABM For Enterprise Organizations

ABM Execution In Light Of The Enterprise Reality 

More than just a fad or new source for hype and hyperbole, MRP has been target account-focused for 19 years. Over this time we’ve honed winning technology and strategies, proven on a global scale. We serve more than a thousand marketing teams across five continents, delivering sales and marketing success into more than 100 countries, in 20 languages. If you’re an enterprise-class marketer operating in a complex environment, we know how to help you achieve your KPI’s.

Steven Casey of Forrester Describes Enterprise-Class Organizations and Their Unique Needs

We’ve distilled an entire hour of amazing video content into a 10 minute must see. Check this out if you feel ABM “best practices” don’t make sense to you. Chances are, you’re the enterprise he’s referring to. Now that you know that, how is it that your marketing needs are different, and what should you do about it? No spoiler alerts here… this is ungated content, so go for it and see for yourself!

Insights to Action – Scale ABM Success

When buyers engage, a marketer must quickly and accurately interpret learning, translate that to insights about buyers’ needs, to the actions they demand. This is key to moving target accounts into the next stage of the journey. Without guidance to optimize the next best action, identifying, approaching, and engaging prospects involves a convoluted web of choices — and a large element of chance. Armed with specific next steps, however, MRP can deliver pertinent, high-value content for each buyer stage. To do this, we provide the capabilities to combine first- and third-party intent signals with predictive analytics models. This comprehensive view of target accounts, their needs, and the best way to engage drives revenue results and simplicity into enterprise ABM.

Mature Omnichannel Marketing with Coordinated Orchestration Across Channels

Many ABM platforms possess multiple channel capabilities, but that’s not enough for enterprise marketers. When audience targeting remains within siloed platforms and teams, multichannel capabilities create a cacophony of overmarketing and inconsistent messaging. Moving beyond multichannel to more mature, omnichannel marketing, MRP provides advanced ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action.

Powerful Deployment Options

We understand every enterprise has its own set of requirements and constraints, which is why MRP Prelytix puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. With MRP you can find the right combination of services and technology to fit your exact needs. At your discretion, you can deploy our predictive analytics as a standalone or integrated solution, use your email system or ours, you can even activate our seasoned, global, multichannel ABM experts or tap into our built-in multichannel deployment services. It’s all under your control.

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Revenue-Driving Analytics

ABM measurement doesn’t exist in an ABM platform, it exists across all your platforms. MRP delivers a critically important and complete picture of engagement, sourcing data from your surrounding sales and marketing systems, and results in reporting of these target account activities, enabling you to drill down from global results to individual programs, to a specific target account. More than a simple view into a platform or econometric assumptions of smaller attribution systems, our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.