Streaming, Real-Time Predictive Analytics for Marketers
Predictive Analytics + Intent Data = Actionable Insights
More than 99% of your buyer’s reality exists outside of your CRM and marketing automation. Somewhere, your audiences are already researching and shopping for things that you could solve. Searches, clicks on ads, documents read, pages visited…all of these are clues. Almost all of these clues exist somewhere outside of your view, that is, until MRP Prelytix.
No Blackbox - Observe the Needs of Your Target Market
MRP Prelytix's multi-dimensional, machine learning algorithm is open and customizable to clients. Our platform is the only predictive analytics platform to acknowledge the expertise and learning of our clients, building that wisdom and the capability of multiple scoring models into each deployment from the start. We work with you to identify factors, data sources and weightings.
More Than a New Source of Data
While we can deploy our predictive analytics as a standalone solution, MRP Prelytix really drives revenue impact when it triggers and automates program content and channels as target accounts explore the web and engage with you. This action oriented architecture solves the #1 challenge plaguing marketing professionals who have already seen the value of predictive analytics and intent data… the ability to put that data to use and derive value from it. Triggers and workflows in the platform operationalize this data, applying machine learning to optimize each interaction.
MRP PrelytixWhy Predictive Analytics May Just Save Your Business Talk to Us
Predictive Analytics: A Customer Retention Game ChangerProspecting into net new accounts is one thing. Selling to and keeping your current customers is something else altogether. On average it costs 5 times more to acquire new customers…
Paralysis by Analysis: Secrets to Overcoming Predictive...Transforming customer experience requires response to an organization’s intent with the right level of engagement, the right message, and the right allocation of resources to convert them to pipeline. However,…
Predictive Analytics: Powering The Utility SectorAs the opportunities for the adoption of predictive analytics continue to infiltrate almost every vertical, one industry investing heavily in exploiting these opportunities is energy and utilities. In order to…