What Social Media Drives Your Traffic?
Social media is everywhere, and no matter what your company does or who your target audience is, they are going to have at least a few social media accounts. These accounts can range from personal and mostly for fun to professional and only for work – but most often, they will fall somewhere in between. Even the loftiest of companies are trying to reach a wider audience using “viral” content, including memes, videos, gifs, and jokes. One problem that social media marketers and outreach functions have is to pinpoint the social media on which their target audience lives. Do they spend more of their time in groups on LinkedIn or are they looking through the trending hashtags on Twitter? Do they even check Instagram or are they still pinning on Pinterest? By using predictive analytics, built in features, and some ingenuity, you should be able to drive more and more traffic to your website from social media.
Types of Social Media
It feels like there are always different websites or apps that people use to connect with their target audiences. However, many of these come and go. There are a few that have been able to stand the test of time – Twitter, Facebook, Instagram, Pinterest, Reddit, and LinkedIn.
Most companies will pick a few of these to focus their attention on – and they will filter similar content through all of them.
Using Social Media To Your Advantage
In order to choose the best social media to drive traffic, you need to research your customers and the demographics for each platform. Understand who you are marketing to and then find where they are – most often, they will be on Facebook, Twitter, and LinkedIn.
When you fill out your profile, think about the people who you want to see your accounts and build it for them. Social media drives a good deal of referral traffic, so you want everything to look good. Use a high quality profile picture, spend time filling out your bio, and consider any links that you put into your information.
The next step is to create content – content that is sharable, promotable, and effective. It has to be something that people will actually want to read or watch. It doesn’t have to be a blog – it can be a video, infographic, interview, drawing, or even a fun fact.
Post When Your Audience Is Active
When do people look at your content? You want to post information when your audience is active, not when they are asleep or in meetings. Of course, you will almost always get hits on your social media if you have enough of a following – people are always online. If you want to make the most impact with your posting, you want to post when they are there to see it. Using predictive analytics and even some of the built in features on social media, you can predict the “peak time” of your audience.
It is during this time that you should post your most important and directed information.
Don’t Let Your Sales Leads Slip Away
Social media marketing and interacting on your social media platforms can be a full-time job, but it doesn’t have to be a nuisance like some people make it out to be. Instead, it should be something that you think of as a sales and/or marketing strategy – or at least a way to get insight into your target audience. You can even use it to highlight your staff, talk about your wins, or assert yourself as a thought leader within the industry – you just have to do it in the right way.
Sometimes, it is great just to do something fluffy and fun as well. You can try to mix and match your techniques to get the kind of response that you want or try something entirely new and pave the way for others in your industry.
However, you do want to be strategic with your social media account. To write the most effective posts, you have to know about your clients. Use tools like ones from MRP to help you determine who looks at your social media account, what they are looking for, and how you can provide them in information that will convert them into paying customers. Interested? Connect with us today.