Social media is everywhere, and no matter what your company does or who your target audience is, they are going to have at least a few social media accounts. These accounts can range from personal and mostly for fun to professional and only for work - but most often, they will fall somewhere in between.
Everyone working in marketing and sales dreams of getting the best possible sales leads - the ones that sell themselves and you barely have to do any work. Unfortunately, those leads are few and far between. Often, you will have to do the work to get the sales lead to turn into a paying customer. That work varies depending on the client, how far into the funnel they are, and what you know about their pains.
You used all the best marketing practices possible to find your sales qualified leads, ran successful campaigns with innovative and exciting methods, and did all that your team could to reach your ideal candidates, why aren’t you having more success? This is a question that many will ask themselves as they restructure or emerge from a quarter with less than impressive sales.
In order to get the most out of your blog, there are many different things that you need to do. For everyone, the end goal is to get more B2B leads. If this is your end goal as well, you might want to utilize these tips:
For some time now, you have probably been using the same sales qualification guidelines that you have always used. They’ve worked fairly well, so why not? Well, the truth is that your sales leads have changed and you might be letting some slip through the cracks while targeting people who appear to be sales leads without actually being so.
When your team begins to think about the ideal customer profile for those that they will market to and sell to, you have to think about why you are in business. What is it that you want to do? It is only then that you can find marketing qualified leads that will convert.