7 Tips For Using Your Blog To Generate More Leads
In order to get the most out of your blog, there are many different things that you need to do. For everyone, the end goal is to get more B2B leads. If this is your end goal as well, you might want to utilize these tips:
Make Your Content Exclusive – Or At Least Seem Exclusive
Using your blog as a bargaining chip can help you to get the most out of it. Your blog should already offer little tips or tricks for improving business, but you should also hold some exclusive information back and try to get something for it.
Tease your readers with content that they can get for signing up for a newsletter, sending you an email, or leaving a comment. Not only can this help you to get more information, it will help you to build your email list.
Make Sure To Utilize Calls To Action (CTAs)
A call to action is a phrase, graphic, or link that you use to compel your reader to take action that will result in some sort of conversion for you. This can be anything, whether it is to read on, fill out a form, schedule a free demo, or sign up for a newsletter.
You don’t want to overuse CTAs or people won’t enjoy reading your posts, but a good rule of thumb is at least to put one along the sidebar and another at the end of the post.
Utilize Margin Banners – And Do It Well
Margin banners should be utilized throughout your website, including on your blog. Look on most blogs that you frequent and you will see a CTA banner that tries to get your attention and then get you to take a step.
Don’t Overuse Pop-Ups
Chances are that you have been on a website that has overused pop-ups. Whether you were trying to read a blog, browse for a product, or just look at images, they are intrusive and can completely destroy your experience on that website.
Try to time delay your pop-ups so that they come at a certain time. Maybe it will be after 30 seconds on a page, once they have clicked on a certain part of the page, or even when they move the mouse to a specific place.
Consider Exit Pop-Ups
Instead of using those intrusive pop-ups, you might want to save them until the very end of a user’s experience. When it comes time for that person to navigate back to wherever they came from – Facebook, Twitter, Google, or any other website, they will move the cursor up toward the top of the browser or they will start typing another URL in the bar – and that is when your pop-up strikes.
An exit pop-up can help you with one more pitch to someone that is about to get away – and help you to get more leads.
Don’t Let Your Sales Leads Slip Away
Writing your blog doesn’t have to be a harrowing or annoying activity. Instead, it should be something that you think of as a sales and/or marketing strategy. You can even use it to highlight your staff, talk about your wins, or assert yourself as a thought leader within the industry.
Sometimes, it is great to just do something fluffy and fun as well. You can try to mix and match your techniques to get the kind of response that you want.
However, you do want to be strategic with your blogs. To write the most effective blogs, you have to know about your clients. Use tools like ones from MRP to help you determine who is reading your blog, what they are looking for, and how you can provide them in information that will convert them into paying customers. Interested? Connect with us today.