Global ABM success requires capturing and using intent data signals in multiple languages. Next week’s Forrester B2B Summit presentation with MRP and Lumen Technologies LATAM provides a playbook for meeting this challenge, and more.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
It’s been two years since Forrester first evaluated the account-based marketing (ABM) platform market and much has changed. The recently published report, The Forrester New Wave™: ABM Platforms, Q2 2020, shows an increasing consensus on solution focus and scope.