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ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

MRP, the only enterprise-class account-based sales and marketing platform, today announced that distinguished partner Heather Rath, ServiceNow’s Director of Field Marketing West, has been recognized as a 2022 B2B Innovator in the Sales Driver category. Rath was recognized for her notable success in enabling her sales counterparts to engage, educate and close deals in the latter stage of the buyer journey.

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MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MRP Prelytix Named “Best ABM Platform” in 2022 MarTech Breakthrough Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry, today announced that MRP Prelytix, the only enterprise-class account-based sales, and marketing platform, has been recognized as “Best Account Based Marketing Platform” in the fifth annual MarTech Breakthrough Awards program.

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MRP to Host Live Webinar on Enterprise ABM featuring Leading Research Analyst

MRP to Host Live Webinar on Enterprise ABM featuring Leading Research Analyst

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities.

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MRP to Showcase Enterprise Client Success & ABM Platform Innovation at Forrester B2B Summit

MRP to Showcase Enterprise Client Success & ABM Platform Innovation at Forrester B2B Summit

As a Platinum sponsor and ABM thought leader, MRP will provide attendees with access and insights into the latest strategies and technologies propelling enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP will reveal how to orchestrate and deliver meaningful, personalized buying journeys in real-time across multiple channels, geographies, and languages to drive measurable business impact.

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MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions”.

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MRP Unveils “The Enterprise Marketers’ Guide to ABM” at #B2BMX

MRP Unveils “The Enterprise Marketers’ Guide to ABM” at #B2BMX

The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ABM success. The guide is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.

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MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

MRP Equips Marketers for the Next Era of Enterprise ABM at #B2BMX

Constant adaptation is the new normal for 2022, and B2B leaders recognize that ABM is critical to keep pace with shifting customer needs and increasingly fluid digital and physical channels. As the leading global ABM platform for enterprises, MRP is poised to help companies thrive in this dynamic environment, and will help marketers step into the future of ABM at the 2022 B2BMX conference, which will be held Feb. 28 - March 2 in Scottsdale, Arizona.

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MRP Ushers in the Next Era of Enterprise ABM

MRP Ushers in the Next Era of Enterprise ABM

MRP unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform.

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MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.