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Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible - and the need for data-driven, connected and coordinated ABM is more important than ever.

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New Research Provides Insight Into COVID’s Impact on Account Based Marketing

New Research Provides Insight Into COVID’s Impact on Account Based Marketing

Before the pandemic hit, enterprises had started to embrace account based marketing (ABM) to enable sales and marketing success in a highly dynamic and challenging environment. Today, enterprise marketing leaders are navigating a new and drastically different landscape, tasked with forging new connections as companies and their products evolve on both ends of the sales cycle.

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MRP Appoints Chief Technology Officer

MRP Appoints Chief Technology Officer

Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.

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MRP Announces New CEO

MRP Announces New CEO

MRP Prelytix™, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC.

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FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer for MRP

FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.

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MRP Releases COVID-19 Working from Home – Intent Trends Report

MRP Releases COVID-19 Working from Home – Intent Trends Report

PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP Prelytix, the only enterprise-class predictive ABM platform, today released the first in a series of reports detailing major development trends in various technology ecosystems. The ‘Covid-19 Working from Home - Intent Trends Report’, details how the surge in remote working has impacted the Virtual Office, Unified Communications (UCaaS), and Video Conferencing markets in face of the COVID-19 pandemic.

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MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

PHILADELPHIA – December 12, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.