MRP and Demand Metric primary research report reveals key differentiators and provides a data-driven roadmap to ABM maturity and revenue impact. The in-depth study of more 1,275 marketers across four continents identifies an elite group (23%) of companies who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers.
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MRP Prelytix, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.
New research by Demand Metric and MRP Prelytix, the only enterprise-class predictive ABM platform, will be released during a live webinar on Wednesday, July 28, at 1 pm ET / 10am PT. Join this session and be the first to receive the insights and a personal copy of the report. Learn how an elite group of ABM programs produce significant revenue impact, and how their strategies using people, process, and technology are different from low performers, who produce negative to uncertain revenue impact.
Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible - and the need for data-driven, connected and coordinated ABM is more important than ever.
Before the pandemic hit, enterprises had started to embrace account based marketing (ABM) to enable sales and marketing success in a highly dynamic and challenging environment. Today, enterprise marketing leaders are navigating a new and drastically different landscape, tasked with forging new connections as companies and their products evolve on both ends of the sales cycle.
Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.
MRP Prelytix™, today announced Scott Matthews’ appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC.
FD announces the appointment of Scott Matthews as Chief Executive Officer (CEO) for MRP, the Group’s global predictive intelligence business enabling sales and marketing organisations to grow new business. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after 13 years as CEO. Kevin will continue as an employee for a period to ensure a successful transition. Scott will report directly to Seamus Keating, FD’s Chief Executive Officer.
PHILADELPHIA- MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the "Best Overall Account-Based Marketing Solution" for the second year in a row. Leading market intelligence organization, MarTech Breakthrough, evaluates technology solutions worldwide, searching for leading companies, technologies, and products in the marketing, sales, and advertising technology industries.
According to the report, MRP “best suits large enterprises with varied solutions and marketing resource models." As well, the report notes that "MRP can support mature omnichannel ABM programs that multiple departments, business units, or partners execute through multitenant deployments of its platform and complementary managed services." Customer references praised the quality of insights they get from MRP Prelytix, and the value delivered by complementary managed services.