How To Manage Sales Leads, Without Killing Them
Everyone working in marketing and sales dreams of getting the best possible sales leads - the ones that sell themselves and you barely have to do any work. Unfortunately, those leads are few and far between. Often, you will have to do the work to get the sales lead to turn into a paying customer. That work varies depending on the client, how far into the funnel they are, and what you know about their pains.