How Social Media Can Help Form Bonds With Your Leads

November 30, 2017 | Blog, Resources

Many of us have used social media to keep tighter connections with our families, friends, and even coworkers over the years. We’ve fostered communities among online friends as well. However, many companies and organizations haven’t quite mastered how to form bonds with their clients and potential clients just yet. For those interested in improving B2B lead gen, it can be a game changer when it comes to fostering long-term clients.  How can social media achieve this?

Mutually Beneficial Actions

By providing benefit to both your company and your targeted audience, social media offers a rare chance to get information and access that you might not be able to get in other ways. Savvy companies use contests to help form these bonds and get this information. A contest on social media has to have a prize that is valuable enough that people will actually enter the contest – but only a value to people who will actually be your customers. You don’t want to offer something so generic that the general public also wants a piece of it. Still, it needs to be valuable so that people want to enter it.

Depending on how you run the contest, you will get contact information, personality details, and even company information about the people in your social media audience.

So what can you offer? Try an extended trial of your product, a free upgrade to a higher tier of service, or even a free demo with personalized details, if that isn’t something you offer. This will create an interest in your products (most people will look into the giveaway) and for those that win, they will get an introduction to your products. If they perform well, you may have a customer once that trial ends.

Cleverly Figure Out The Content That They Like

Another way to form a bond with your leads is to understand what they like and what they are looking for – that way, you don’t have to worry about selling them on something that they don’t need. Utilize social media as a gateway to your content. If they open that gate, they will have to provide some basic information to get it. Even better, you will have a running tally of how interesting or relevant your content is and your products are – figure out which one of your tools is the most appealing and which one doesn’t generate as much demand.

From that information, you can continue to churn out content that will create repeat viewers and consumers. You can collect different information the second time around, allowing you to create a profile of the people who are interested in your content.

Figure Out When To Connect

Figuring out what to post is only one hurdle – you also have to figure out when to post. If you can ascertain when people are looking at your social media, you will get a better idea of when to send them emails, when to post offers, and when to hold webinars.

To test this, post information that is similar on different platforms at different times of the day. Then, see which one gets more action – actions that can actually turn into conversions. From there, you can start to build a timeline where you will meet the highest number of potential customers, which will also help you to figure out other aspects of your marketing and sales campaigns.

Don’t Let B2B Leads Escape Your Grasp

For many people, the quest for B2B leads, on social media and elsewhere, is a long one – though they are attainable in many ways, we use the same old methods and tactics that aren’t helpful. The secret is to find a method that works for you and then continue to use it over and over again. With social media, you have all of the necessary tools within reach.

It goes without saying that no method is entirely without work, risk, or money. In fact, most methods take at least one of those and time. However, with tools like the ones from MRP, you will be able to work your way through the swamp much more quickly than you can imagine – and perhaps find your go-to tactics to get more B2B leads instantly.

TOPICS: Blog | Resources

Read Next…