2 Tactics To Use To Instantly Get More B2B Leads
It is an unstated fact that most business owners and entrepreneurs need to get more leads. However, they are facing an uphill battle when it comes to getting the types of leads that they need. Gaining B2B leads is indeed not easy, and some niches are more difficult to enter than others – so you need to have a plan. While most marketing functions do have some ideas and strategies that they have found to work, you need to know the tactics that will help you to make any changes.
You probably already know that you need to identify a target market, you have to create an ideal customer, you have to streamline your value statement, and you need to have a great website. These are just the basics.
What you need is something new and fresh to help you get those B2B leads that will reap the biggest reward.
Utilize LinkedIn In Better, More Effective Ways – Start With Groups
LinkedIn is often underutilized for some reason, but it shouldn’t be because this is where all of your potential B2B leads are hanging out – if you don’t even have an account, now is the time to start one. Not only will you get face to face (or screen to screen) contact with potential B2B leads, you will learn more about them: where they go, what they look at, and how they speak.
To start, find a group that is active and filled with potential leads. You can search for groups that fit into your niche or are filled with general business owners and decision makers who may need your products or services.
Now, it is important to note that you will be competing here as well – you need to be better at making connections and impressing people. Know that LinkedIn isn’t built for promotions or marketing, but there is an undercurrent of it. You have to walk a fine line, or you will look too salesy and lose anyone – and you could even have trouble with LinkedIn itself, which patrols its forums well.
The best thing you can do is participate in conversations. Establish yourself as a well-meaning, informed party that has something to say about the topics at hand. The more activity you can have, the better.
As you start using LinkedIn, you should see messages and patterns emerge with the people who are contacting you. Use this to curtail your messages and promotional activities.
Monitor Brand Mentions and Discussions Online – And Jump To Action When You Can
As your marketing function works to promote your products and services, you are going to get more and more people talking about you online. You have to know when to jump in on the conversation and when to let it ride. The tactic you can use to get more B2B leads instantly is quite simple: set up an alert system for mentions of your products or brand.
There are plenty of platforms out there that will alert you when someone mentions your brand. You can have your social media teams look for mentions on social media.
Now, all you have to do it sit back, wait, and get ready to reply when someone mentions something related to your brand. Of course, you will see something things that are random or useless, but you might also find some pretty great opportunities that give you instant leads. You might discover leads on Twitter, Facebook, in forums, or random articles. These will provide many opportunities to help people and lead them to the products that they need.
The more active your team can be in monitoring and even joining into discussions, the more B2B leads you will gain. Those who post in discussions or talk about your products are leads already; you have to find a way to work yourself into the conversations in a way that is unobtrusive, helpful, and (most importantly) appropriate.
Don’t Let B2B Leads Evade You
For many people, the quest for B2B leads is a long one – though they are attainable in many ways, we use the same old methods and tactics that aren’t helpful. The secret is to find a method that works for you and then continue to use it over and over again.
It goes without saying that no method is entirely without work, risk, or money. In fact, most methods take at least one of those and time. However, with tools like the ones from MRP, you will be able to work your way through the swamp much more quickly than you can imagine – and perhaps find your go-to tactics to get more B2B leads instantly.