Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to “press the flesh” in person, they’re more reliant on marketing teams to provide data on prospective customers. B2B leaders who commit to further digitizing their go-to-market models can gain a competitive advantage through enterprise-class ABM strategies.

BlogResources
Smart Selling Tools: Executive Interview with Peter Murphy, Global VP of Platform Sales

Smart Selling Tools: Executive Interview with Peter Murphy, Global VP of Platform Sales

Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.

BlogResources
Using ABM to Transform the Customer Experience | MRP

Using ABM to Transform the Customer Experience | MRP

It’s the combination of Predictive Analytics and ABM services that allows MRP customers to scale their efforts further downstream, and truly transform the customer’s experience from the very earliest stages of the buying cycle. Find out more about reaching your target market and increasing leads with MRP Prelytix.