Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

AwardsBlogResources
It’s an ABM Hat-Trick for MRP!

It’s an ABM Hat-Trick for MRP!

It takes a lot to be the best – and even more to be the best year after year after year. At MRP, we’re committed to continual ABM innovation in service of enterprise ABM success. And we’re proud to be consistently recognized by industry analysts, experts, and leaders for our ongoing efforts, and the amazing work done by our clients on our platform every day.

AwardsPress ReleasesResources
MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

MRP Prelytix, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments.

AwardsResources
MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix Named Top Enterprise Product for 2020

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.

AwardsResources
MRP Named Top Performer in the Spring 2020 Account-Based Marketing Platforms Customer Success Report

MRP Named Top Performer in the Spring 2020 Account-Based Marketing Platforms Customer Success Report

MRP has been named a Top Performer in the Account-Based Marketing Platforms category for the Spring 2020 Customer Success Report published by FeaturedCustomers. FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer testimonials, success stories, case studies, and customer videos.

AwardsPress ReleasesResources
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

PHILADELPHIA – December 12, 2019 – MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year - Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.

AwardsPress ReleasesResources
MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

According to Ovum analysts, "MRP Prelytix differentiates itself in the ABM market with its end-to-end approach that spans the complete ABM cycle and with its pervasive use of AI to generate actionable insights." Ovum attributed the highest scores to those providers with the most advanced capabilities across functional categories from marketing execution to pervasive use of AI: NLP and ML, as well as market execution capabilities including serving multiple B2B industries and global and regional support personnel. MRP emerged as the one vendor with the most rankings of “advanced capability” in almost every category.