PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product.
PHILADELPHIA--(BUSINESS WIRE)--MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM.
MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.
DUBLIN--(BUSINESS WIRE)--MRP, a subsidiary of First Derivatives plc, has appointed Gavin Walsh as General Manager of EMEA Operations, as part of MRP’s plan to expand further across Europe.
I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is especially important because I’m my own toughest client. This allows me to see where the gaps are and how to continue to enhance customer value. Prior to MRP, I was Head of Marketing at a Finance tech and Local Marketing software company, ultimately landing at a Marketing agency that was later acquired by MRP.
We’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.