In this interview with MarTech Advisor, the CEO and Co-Founder of MRP, Kevin Cunningham shares how marketers can enhance the ROI of account-based marketing (ABM) programs. If marketers are wondering about the benefits of account-based marketing for B2B marketers, then the list is long, says Kevin.
PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages.
PHILADELPHIA, Feb. 12, 2019 /PRNewswire/— MRP, the leading global provider of AI-powered customer acquisition software and services, has appointed Tom Koletas as Senior Vice President of Sales.
MRP, a leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs.
Designed to shape discussions on progressing prosperity whilst forging economic relationships, the fifth annual Belfast International Homecoming took place last week, shaped on the themes of entrepreneurship, regeneration and boosting tourism.
First Derivatives plc (FD) and MRP have recently relocated their joint Belfast office to accommodate the rapid growth of both businesses. FD recently announced plans to recruit 1,000 new employees in the next three years. MRP, a subsidiary of First Derivatives, is the leading global provider of AI-powered customer acquisition software and services and has been operating in Belfast for over eight years.