The concept of data-driven marketing is grabbing more headlines than ever -- but it’s a rare company that can live up to the hype. That’s the plain-spoken truth MRP’s Pierre Custeau recently shared on the CMO Confessions podcast, where he detailed how rarely companies achieve the holy grail of truly data-driven, customer-centric marketing.
Whether you are first starting a business or you have an established name and are just looking to expand, everyone tells you that you absolutely need to know your potential customers and target markets - but there is a problem, no one really tells you how to do that. Whether you are a small company or a large corporation, research is vital for continued success no matter the level.
Once you have been able to identify the demographics of your target audience through the use of intent data, you will know how they utilize their phones and how they get there - and there is a difference amongst the generations. Once you have identified the demographics, you can create campaigns tailored to their specific interests.
It is something that you probably hear all the time: you have to think like your target customers so that you can create interesting, effective marketing and sales campaigns. Unfortunately, there is a severe lack of information on identifying your target market and deconstructing them to create sustainable marketing and sales campaigns.