Social media is everywhere, and no matter what your company does or who your target audience is, they are going to have at least a few social media accounts. These accounts can range from personal and mostly for fun to professional and only for work - but most often, they will fall somewhere in between.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
When your team begins to think about the ideal customer profile for those that they will market to and sell to, you have to think about why you are in business. What is it that you want to do? It is only then that you can find marketing qualified leads that will convert.
Every time someone connects with you, there is a chance for you to increase your sales and turn someone into a sales qualified lead. However, we are all making small mistakes that ruin our chances at sales conversions. What you need to understand is that attracting traffic is one thing, but turning that traffic into sales is quite different.
Lead emails are extremely helpful for companies who release updates to products and services at a regular rate. Even more, people tend to use email for nurturing B2B leads that are somewhere in the funnel and then converting them to fully fledged customers.