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MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

MRP named the 2021 Technology Leader in SPARK™ Matrix for ABM Platforms

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.

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MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

According to Ovum analysts, "MRP Prelytix differentiates itself in the ABM market with its end-to-end approach that spans the complete ABM cycle and with its pervasive use of AI to generate actionable insights." Ovum attributed the highest scores to those providers with the most advanced capabilities across functional categories from marketing execution to pervasive use of AI: NLP and ML, as well as market execution capabilities including serving multiple B2B industries and global and regional support personnel. MRP emerged as the one vendor with the most rankings of “advanced capability” in almost every category.