How many vendors in our space promote their offerings as “omnichannel, real-time marketing personalization using big data and AI”? As much as the hype has overstated what AI might do for marketing in the next 12–24 months, the reality of how AI is already working in marketing today is often under-recognized. While it’s mostly about the data, one other factor that we should focus on with algorithmic marketing of any kind   is the exponentially accelerating speed at which these functions operate.