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Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible - and the need for data-driven, connected and coordinated ABM is more important than ever.

BlogResources
MRP Kicks off “Summer of ABM” for Enterprise Marketers

MRP Kicks off “Summer of ABM” for Enterprise Marketers

As 2021 heats up, ABM investment is increasing, but there’s no going back to business as usual - and doing more of the same doesn’t equate to sales and marketing success. MRP is proud to announce the “Summer of ABM'', a first-ever event series designed to equip enterprise marketers with the research, insights, and best practices to succeed as marketing velocity accelerates and channels multiply.