Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM
Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible - and the need for data-driven, connected and coordinated ABM is more important than ever.