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Smart Selling Tools: Executive Interview with Peter Murphy, Global VP of Platform Sales

Smart Selling Tools: Executive Interview with Peter Murphy, Global VP of Platform Sales

Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.