Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.
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PHILADELPHIA - June 02, 2020 - MRP Prelytix, the only enterprise-class predictive ABM platform, has been named a "Top Sales Tool of 2020" by Smart Selling Tools. Specific recognition declared the platform as a top performer in helping sales teams target accounts. Awarded annually, this program recognizes software solutions that empower sales professionals at every stage, from enabling sales, to engaging leads and prospects, and closing deals.