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MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

MRP Prelytix Launches Revolutionary ABM Waterfall Visualization

PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages.

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Visualize Your Account Universe In A Waterfall View Automatically

Visualize Your Account Universe In A Waterfall View Automatically

Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. In fact, 37% of B2B marketing professionals found tighter alignment and coordination between marketing and sales was the greatest value derived from ABM.