Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
Selling To Millennials: What To Know

Selling To Millennials: What To Know

Millennials don’t tend to respond to the typical marketing methods that have always worked for those before them. Still, they are the population that you have to reach in order to be successful so you have to know how to effectively target and market to them. A majority of the B2B leads you are going to get moving into the future will stop at a millennial, so this is something that you need to know.

BlogResources
Using Intent Data As A Startup

Using Intent Data As A Startup

Intent data is an important resource for all startups because it shows leads or potential accounts that are actively looking up your products or services online. As someone searches online for anything, they are scored on different pieces of criteria. This data is then used to signal sales and marketing functions that there are accounts that are somewhere in the sales pipeline for what they are selling.