Perfectionism can prevent companies from starting new ABM initiatives, according to MRP’s Pierre Custeau, who discussed the role of AI in a recent “ABM Conversations” podcast. But today, companies are better served by launching with the customer profiles they have than waiting for their data to be perfectly sanitized, he said.
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The concept of data-driven marketing is grabbing more headlines than ever -- but it’s a rare company that can live up to the hype. That’s the plain-spoken truth MRP’s Pierre Custeau recently shared on the CMO Confessions podcast, where he detailed how rarely companies achieve the holy grail of truly data-driven, customer-centric marketing.
In the world of ABM, “orchestration” is often used as shorthand for coordinated campaign execution. Too often, though, these efforts are really solo endeavors – generated by individual teams or promoting a one-note message, however consistently replicated across marketing channels. But to thrive amidst the challenges of 2021 and beyond, companies need to equip themselves with the tools to achieve true orchestration.
Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.
PHILADELPHIA - May 05, 2020 - (Business Wire) - MRP Prelytix, the only enterprise-class predictive ABM platform, today released the first in a series of reports detailing major development trends in various technology ecosystems. The ‘Covid-19 Working from Home - Intent Trends Report’, details how the surge in remote working has impacted the Virtual Office, Unified Communications (UCaaS), and Video Conferencing markets in face of the COVID-19 pandemic.
PHILADELPHIA- January 28, 2020 -(Business Wire) -MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product.