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Learn more about data-driven sales and marketing and how it
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Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Q&A With MRP’s Scott Matthews: How Predictive Data Is Impacting ABM & SaaS Technology

Scott Matthews, the new CEO of MRP Prelytix, sat down with Demand Gen Report to discuss his recent appointment and the future of MRP in the B2B SaaS technology space. He also dove into how the B2B buyer experience has changed in 2021, the impact predictive data is having on ABM programs and how SaaS technology can help marketers provide value and increase revenue.

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MRP Appoints Chief Technology Officer

MRP Appoints Chief Technology Officer

Custeau, who previously served as Senior Vice President of Product at MRP, is a seasoned technology executive with more than 20 years of experience in global product leadership for Oracle, Infor, and more. In his new role, he will be responsible for extending MRP Prelytix to continue to equip enterprise marketers to cut through complexity and forge meaningful, personalized connections – at global scale – with target accounts worldwide.