MRP Prelytix is an ABM Platform designed to power global enterprise programs. The technology and services aim to help identify the needs and buyer’s journey stage of each target account and apply real-time AI to trigger orchestrations across seven channels, in 20 languages.
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PHILADELPHIA, May 6, 2019/ PRNewswire/ - MRP, the only enterprise-class predictive ABM platform, today announced the launch of its' Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world's fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages.
Account Based Marketing (ABM) relies upon the premise that both sales and marketing are aligned across a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. In fact, 37% of B2B marketing professionals found tighter alignment and coordination between marketing and sales was the greatest value derived from ABM.