Resources & Insights

Learn more about data-driven sales and marketing and how it
drives customer engagement.

BlogResources
How To Manage Sales Leads, Without Killing Them

How To Manage Sales Leads, Without Killing Them

Everyone working in marketing and sales dreams of getting the best possible sales leads - the ones that sell themselves and you barely have to do any work. Unfortunately, those leads are few and far between. Often, you will have to do the work to get the sales lead to turn into a paying customer. That work varies depending on the client, how far into the funnel they are, and what you know about their pains.

BlogResources
How To Handle Your Clients Online

How To Handle Your Clients Online

If you are in the B2B industry, reaching out to and talking with your clients online can be a bit of a hurdle to overcome. There is a sense of informality that comes with many online conversations, though they can be just as effective at generating demand for your products and services as more standardized forms of outreach. Without an active online presence, your business will become dormant