PHILADELPHIA - June 02, 2020 - MRP Prelytix, the only enterprise-class predictive ABM platform, has been named a "Top Sales Tool of 2020" by Smart Selling Tools. Specific recognition declared the platform as a top performer in helping sales teams target accounts. Awarded annually, this program recognizes software solutions that empower sales professionals at every stage, from enabling sales, to engaging leads and prospects, and closing deals.
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In an age when modern marketing dominates content and conversations, tried-and-tested tactics like inside sales are often left out. Inside sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale.