ABM Misconceptions & Myths (And Their Realities)
Over the last few years, there has been a ton of growth in the account based marketing (ABM) field, with more and more businesses and organizations bringing it into their plans. With that, there have been some great ABM software releases, more scaling to businesses of all sizes, and many more discussions about the current state of ABM and the future of it. Amidst those discussions, there has been some miscommunication that has allowed for the growth of misconceptions and myths.