Over the last few years, there has been a ton of growth in the account based marketing (ABM) field, with more and more businesses and organizations bringing it into their plans. With that, there have been some great ABM software releases, more scaling to businesses of all sizes, and many more discussions about the current state of ABM and the future of it. Amidst those discussions, there has been some miscommunication that has allowed for the growth of misconceptions and myths.
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Creating a successful plan to adopt account based marketing (ABM) can be difficult for some organizations - buy it is hard to imagine a world where more and more people don’t do just that. According to recent reports, nearly 60% of B2B organizations have already started implementing ABM and another 30% plan to do so very soon.