Personalization is one of the key aspects of ABM, however, it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, speaks to Media7 and sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.
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The first quarter of 2022 is already drawing to a close, and one thing is certain: the B2B marketing environment is more complex than ever. In an attempt to keep up with changing customer needs, enterprise marketers are facing significant challenges of scale and scope. SVP of Enterprise Sales Peter Murphy, digs into the strategies and technology that allow enterprise marketers to adapt to the constantly changing business landscape that will define 2022