Every time someone connects with you, there is a chance for you to increase your sales and turn someone into a sales qualified lead. However, we are all making small mistakes that ruin our chances at sales conversions. What you need to understand is that attracting traffic is one thing, but turning that traffic into sales is quite different.

Lead emails are extremely helpful for companies who release updates to products and services at a regular rate. Even more, people tend to use email for nurturing B2B leads that are somewhere in the funnel and then converting them to fully fledged customers.