I’m just wrapping up reading The Professor and the Madman, which has become the basis for the upcoming biographical movie of the same title. The life of Professor James Murray is portrayed as he begins work on compiling words for the first edition of the Oxford English Dictionary (OED) in the mid-19th century. While a great read, I fear I’ll never be able to see the book translated to the big screen, despite Vertical Entertainment acquiring US distribution rights to the film this year following a lengthy legal dispute for the last two years.
Resources & Insights
Learn more about data-driven sales and marketing and how it
drives customer engagement.
Every time someone connects with you, there is a chance for you to increase your sales and turn someone into a sales qualified lead. However, we are all making small mistakes that ruin our chances at sales conversions. What you need to understand is that attracting traffic is one thing, but turning that traffic into sales is quite different.
Lead emails are extremely helpful for companies who release updates to products and services at a regular rate. Even more, people tend to use email for nurturing B2B leads that are somewhere in the funnel and then converting them to fully fledged customers.