Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill

Episode Description

Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl are here to prove it!
This episode tackles pressing issues of our times:

• Analyzing the current state of the economy and its impact on marketing strategies.

• Brainstorming innovative approaches to succeed with limited budgets.

• Strategies to keep your marketing teams not only on track but excited and motivated.

• Deciphering the mindset of the new age of buyers—what do they seek, and how can marketers effectively communicate with them?

• Exploring creative affiliate and influencer campaigns. What’s working? What’s not? And how can businesses leverage these for optimal ROI?

• The intricacies of GTM (Go-To-Market) strategy and its ever-evolving nature.

Chris and Darryl’s insightful banter and expert perspectives make B2Boring a must-listen for every marketer out there.